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2012 Paris Conference Summary

The 2012 Paris Conference Executive Summary showcases the very best from the year's global marketing, IT and supply chain conference, including key takeways for each and every speaker.

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This year’s conference was mainly centred on the consumer.

Marketing session participants were eager to nd out how to keep up with consumers through concrete examples. 

IT session participants were busy working out how to redene the relationship with the consumer by embracing changes and starting to build strategies for the new decade. 

Supply Chain session participants broadened their horizons by looking at what’s going on in forecasting, on-shelf availability, multi-format delivery, supply chain eciency, green transport, etc.


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