Core to the CGF’s vision of “Better Lives Through Better Business” is finding ways to improve how consumer goods companies do business and, in doing so, help them to become more efficient and consumer-friendly.
E2E deals with all things that ‘move’ in a supply chain, be it a consumer item, a truck transporting pallets or data channelled to the device of a consumer or exchanged between business partners. In order to achieve our objectives, it’s our belief that companies need to find new ways to collect and share data as well as collaborate on pre-competitive areas throughout the supply chain - with each other and with consumers - in a world where poor data handling, packaging waste and outmoded technologies lead to spiralling costs and inefficiencies that can span an entire supply chain.
Our members understand that data is intrinsic to business success today, whether it’s knowing what ingredients are in a product, how many cartons are in a delivery truck or whether a consumer clearly understands what you are doing with the personal data you are collecting. However, beyond data, our Pillar is also looking to address increasing consumer concerns about packaging waste and the expanding role of enabling technology, such as warehouse robotics. And so, while removing system complexities (modularisation) may appear a tactical opportunity, evidence shows us the business sense, helping companies to become more efficient and cost-effective.
This is why E2E matters. Whether you are working in an e-commerce warehouse, a global marketing department or designing software to track shipping containers, there is something to be gained from working on one of our projects, attending one of our workshops or accessing one of our reports.
Simply put, we provide solutions.