[Event] E2E Value Chain Head Presents at World’s No.1 Retail Trade Fair - EuroShop
For more than 50 years, the POPAI Awards have been recognised as an outstanding presentation of the "State of the Art" for POS marketing. Over the past two decades the POPAI Awards have been held in Australia, New Zealand, Brazil, China, DACH, France, Great Britain, India, Italy, Portugal, Russia, South Africa, Czech Republic, Turkey, Hungary and the USA.
During its five days, Euroshop 2017 welcomed 2,368 exhibitors from 61 nations. Over 113,000 visitors came to the Rhine to gather information on the range of products, trends and concepts for retailers and their partners on display in the 18 exhibition halls that extended over 127,000 m² of exhibition space.
EuroShop 2017 also highlighted that the top priority for stores themselves was unadulterated emotionalisation. Storytelling was at the forefront of many concepts, solutions and products. Whether it was architecture, design, lighting or the embedding of state-of-the-art media in the shop fitting, everything must follow a joint dramaturgy to give customers that certain kick. Hence, it comes as no surprise that visual merchandising is continuing to gain great significance in the custom design of retail spaces. Here retailers’ willingness to invest in Germany has virtually doubled, per an EHI study presented at EuroShop.