IoT: This is Just the Beginning
Our industry faces a challenge; connecting with consumers is becoming increasingly difficult. You have to do it where they are spending more of their time: on social media, smartphones, tablets, and apps. There, you have to hold their attention long enough to engage them in the relevant conversations that translate to ecommerce sales, or convince them to go to a store. We are transforming marketing, sales, operations, and supply chains as a result. It’s a challenge but it’s not the end goal. It’s just the beginning.
To learn more about how IoT engages consumers and benefits business, download the June 2016 paper on "Making the connection", published together with Capgemini and Intel.