CGF Members Unite for a Common Cause – Consumer Health in Latin America
The Consumer Goods Forum Starts Instore Pilot Programme to Promote Healthier Lifestyles to Consumers in Colombia
BOGOTA, Colombia, 11th May 2017 – The Consumer Goods Forum (CGF) has launched a new pilot programme in Bogota, Colombia, designed to provide consumers with nutrition and physical activity guidance and education to empower consumers to make more informed purchasing decisions. The programme will run across eight stores in the city and is titled, Give a Healthy Twist to Your Life. The programme is supported by CGF members Alqueria, Cencosud, Femsa, Grupo Bimbo, Grupo Éxito, Kellogg's, Nestlé, PepsiCo and The Coca-Cola Company.
Following the recent formation of the CGF’s Latin America Board and the opening of its Latin America office in Bogota, the CGF has been investigating ways that it can bring its regional members together to address a common challenge and deliver a collaborative initiative that helps empower consumers to make more informed decisions related to healthier diets and lifestyles. The rollout of the Bogota pilot is the first such example of this collaborative effort in the region.