Strategic Focus Our Collaborative and Global Workstreams

 

Our Health & Wellness Pillar sees members collaborating to position the industry as a leader in empowering the world's population to live healthier lifestyles. Our approach to tackling today’s biggest health and wellness issues is built around engaging our wider membership and encouraging participation and implementation, with a firm commitment to drive implementation of the Health & Wellness Resolutions and Commitments, approved in June 2011 and 2014, respectively.

 

Resolutions - The Health & Wellness Pillar - The Consumer Goods Forum

 

In June 2011, the Board approved the Health and Wellness Resolutions. In doing so, the Board stated their belief that manufacturers and retailers, by working together, have a key role to play in improving health and wellness. Areas of focus include:

  • Bringing retailers, manufacturers and other key stakeholders together;
  • Providing transparent, fact-based information; and
  • Using communication and educational programmes to help raise awareness.
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In June 2014, our Board approved a set of commitments to help drive implementation of our Health & Wellness Resolutions and strengthen our commitment to improving health and wellness for consumers worldwide. These new strategic milestones have:

  • Reaffirmed our Board's commitment to the implementation of the Resolutions;
  • Asked members for increased alignment and engagement; and
  • Shown our Board is committed to leading the industry on a number of key actions.
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Commitments - The Health & Wellness Pillar - The Consumer Goods Forum
 
Employee Health & Wellness - The Health & Wellness Pillar - The Consumer Goods Forum

 

Wroking towards driving implementation of our 2016 commitment, this Working Group has a number of focus areas related to implementing employee health and wellness programmes across the wider membership. These include:

  • Showing leadership and playing a key role in a global employee health day;
  • Leading industry action and potentially reaching 100 million people along the value chain, while creating a blueprint for retailer and manufacturer collaboration.
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Also tasked with driving implementation of a 2016 commitment, this Working Group has a number of focus areas related to making company policies on nutrition and product formulation public. Focus areas include:

  • Defining nutrition and formulation policies;
  • Providing thought-leadership on policy implementation and best practice; and
  • Supporting the WHO Action Plan on Non-communicable Diseases.

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Nutrition & Product Formulation - The Health & Wellness Pillar - The Consumer Goods Forum
 
Product Labelling & Consumer Information - The Health & Wellness Pillar - The Consumer Goods Forum

 

This Working Group looks to define and agree on KPIs as well as provide technical knowledge that would be valuable to individual members as they work through implementation of the 2018 commitment. Focus areas include:

  • Finalising a draft framework of good practices in consumer information;
  • Creating a practical and easy-to-use overview of current industry practices; and
  • Providing thought-leadership on the future of transparent information beyond label.

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Established to help drive implementation of the 2018 commitment of not advertising to children under 12 for products that don’t fulfil specific nutrition criteria, this Working Group has a number of focus areas, including:

  • Identifying markets for priority implementation;
  • Being the platform for collaboration (extending coverage to point-of-sale); and
  • Evaluating the case for the power of positive marketing. 

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Marketing Communications to Children - The Health & Wellness Pillar - The Consumer Goods Forum
 
Healthier Communities - The Health & Wellness Pillar - The Consumer Goods Forum

 

The objective of this work stream is to work together - as retailers and manufacturers - to contribute to helping people in communities around the world live healthier lives. Focus areas include:

  • Creating a global platform that supports a comprehensive approach for members; 
  • Implementation of the 5-Step Action Framework; and
  • Scaling-up for the greater good.

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From showcasing our health and wellness story to engaging with key stakeholders to measuring success, our enabler teams are helping to drive positive change and actions globally. Our teams include:

  • Stakeholder Engagement;
  • Measurement & Reporting; and
  • Communications. 

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Enablers - The Health & Wellness Pillar - The Consumer Goods Forum