Handled through our End-to-End Value Chain & Standards Pillar, our members are also working together to benefit the entire value chain. By identifying key areas for improvement and relevant projects to support those improvements, with a focus on demand value creation, collaborative supply chains and enablers and standards, our work has a far-reaching impact for every level of a consumer goods business. Whether you are working in an e-commerce warehouse, a global marketing department or designing software to track shipping containers, there is something to be gained from working on one of our projects, attending one of our workshops or accessing one of our reports.

Defining Best Practices & Forward-Thinking

Our teams, consisting of experts from our members, are involved in developing best practices on non-competitive business processes and drawing the future value chain vision to understand where our industry is moving to. Through reports like the ‘Future Value Network 2025’ and interactive workshops and studies, our members engage on a regular basis to find new and more effective ways of working together. They are also driving positive change through the development of industry commitments like the Board-approved Consumer Engagement Principles announced in 2015.

Our Members and Industry Shaping Projects

A key component of this pillar is our member-driven projects. With an emphasis on overcoming the biggest challenges facing our industry along the value chain – be it improving on traceability and product safety through interoperability and big data, eliminating waste in the supply chain or maintaining  consumer trust  – our projects have the power to shape our industry for years to come. Our members are at the core of these efforts, and, as a member, your role can be integral in helping to define the future of our industry. Would you like to say in 10 years’ time that your company had a say in how the business requirements for a new product identifier were identified? Would you be proud if your company was behind the reason consumers now trust companies more than ever? If yes, our projects are the place to be.

Tangible, Practical and Actionable Solutions

Another asset that we are proud of is that our work is producing real solutions to real problems that are both practical and actionable. Our committees and project teams aren’t just talking about today’s challenges or objectives decades away; they are creating solutions for all our members. Whether it’s providing user guidance and support on implementation standards, defining a common way to provide tighter integration of supply chains, collaborating on the issue of traceability or creating principles for the industry to build greater trust with consumers, we understand our members come in many shapes and sizes and are at different phases in their development. It is, therefore, important our solutions work for everyone that needs them, large or small.

Learn About GPPS 2.0

The Global Packaging Project was created to provide the consumer goods and packaging industries with a common language with which to discuss and assess the relative sustainability of packaging. That common language consists of a framework and a measurement system, which, alongside the framework, offer a standardised way to address a range of business questions about packaging sustainability, either within a company or between business partners. And, as part of this, a measurement systems report - the Global Protocol for Packaging Sustainability 2.0 (GPPS 2.0) - was developed.

Learn More About Project


Pillar Steering Group

The End-to-End Value Chain & Standards Steering Committee is Co-chaired by Diego Bevilacqua, Metro Group, and Richard Kellam, Mars. The Steering Committee has the mission of scoping and overseeing projects that extend across the entire value chain and are of interest to our global members.

View Committee Members

Upcoming Pillar Events

No events

End-to-End Value Chain Project Meeting

Current Projects of the End-to-End Value Chain

& Standards Pillar - A Quick Reference

CGF End-to-End Value Chain Projects

Want to Join a Project?

Our End-to-End Value Chain & Standards projects are open to members only and we encourage members to get involved and participate in these industry-defining activities. If you are interested, please contact Ruediger Hagedorn directly to learn more.


Contact Ruediger

Rethinking the Value Chain

Consumer-facing businesses should pay attention. For more than 30 years, linear value chains have supported growth, but there is good reason to think they will not do so in the future. Take a look at the tease to our upcoming report on 'Rethinking the Value Chain', a core component of our work within the Future Value Chain Programme. The full report is scheduled for launch this September.

View Teaser


Learn About the GUSI

A more established project of the E2E Value Chain Pillar, the mission of the Global Upstream Supply Initiative project isthe development and implementation of a model and message standard for manufacturers of consumer product goods and suppliers of packaging, ingredients and raw materials, providing tighter integration of supply chains without the need for costly and time-consuming IT integration projects with every partner.

Learn More

Consumer Engagement Principles

The objective of our Consumer Engagement Principles (CEP) Project is to establish cross-stakeholder industry guidelines for engagement with consumers using digital channels, such as online, social and mobile. These principles will be a declaration of our responsibility as an industry to engage with consumers via digital channels in a trustworthy manner. 

View Project Info