BENEFITINGTHE ENTIRE VALUE CHAIN

Handled through our End-to-End Value Chain & Standards Pillar, our members are also working together to benefit the entire value chain. By identifying key areas for improvement and relevant projects to support those improvements, with a focus on demand value creation, collaborative supply chains and enablers and standards, our work has a far-reaching impact for every level of a consumer goods business. Whether you are working in an e-commerce warehouse, a global marketing department or designing software to track shipping containers, there is something to be gained from working on one of our projects, attending one of our workshops or accessing one of our reports.

Defining Best Practices & Forward-Thinking

Our teams, consisting of experts from our members, are involved in developing best practices on non-competitive business processes and drawing the future value chain vision to understand where our industry is moving to, as well as developing attractive knowledge sharing opportunities. Through reports like the ‘Future Value Chain 2022’ and interactive workshops and study tours, our members are coming together on a regular basis to find new and more effective ways of working together.

Our Members and Industry Shaping Projects

A key component of this pillar is our member-driven projects. With an emphasis on overcoming the biggest challenges facing our industry along the value chain – be it reducing transportation costs, rebuilding consumer trust or providing accurate information 24/7 – our projects have the power to shape our industry for years to come. Our members are at the core of these efforts, and, as a member, your role can be integral in helping to define the future of our industry. Would you like to say in 10 years’ time that your company had a say in how the new barcode was designed? Would you be proud if your company was behind the reason consumers now trust companies more than ever? If yes, our projects are the place to be.

Tangible, Practical and Actionable Solutions

Another asset that we are proud of is that our work is producing real solutions to real problems that are both practical and actionable. Our committees and project teams aren’t just talking about today’s challenges; they are creating solutions for all our members. Whether it’s providing user guidance and support on the implementation of GS1 Standards, defining a common way to provide tighter integration of supply chains, collaborating on the issue of traceability or creating principles for the industry to build greater trust with consumers, we understand our members come in many shapes and sizes and are at different phases in their development. It is, therefore, important our solutions work for everyone that needs them, large or small.

London Conference Summary

The 2013 London Conference was successfully held in from 6-8th November 2013. It brought together some 300 executives from 30 countries to discuss the challenges facing the consumer goods industry and to share knowledge & best practices.

Download Executive Summary

Pillar Steering Group

The End-to-End Value Chain & Standards Steering Committee is Co-chaired by Diego Bevilacqua, Metro Group, and Richard Kellam, Mars. The Steering Committee has the mission of scoping and overseeing projects that extend across the entire value chain and are of interest to our global members.

View Committee Members

Upcoming Pillar Events

End-to-End Value Chain Project Meeting

Download FVC 2022

Download the latest edition of our Future Value Chain series. Future Value Chain 2022 was published in 2013 and takes a close-up look at five industry megatrends and their implications for our industry, and presents the initiatives and their associated action plans.

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Want to Join a Project?

Our End-to-End Value Chain & Standards projects are open to members only and we encourage members to get involved and participate in these industry-defining activities. If you are interested, please contact Ruediger Hagedorn directly to learn more.

Contact Ruediger

NGPI One-Pager

The mission of the NGPI project is to significantly change your business by adopting and maintaining voluntary global identification standards, removing cost and waste from the system and creating an improved process to communicate between businesses and with consumers/shoppers.

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CEP One-Pager

The mission of the CEP project is to ensure the consumer remains the focal point and, more specifically, to see things through the consumer's point of view. We shall look at the expectations of the consumer and how we can nurture trust and credibility in the best way through a standardised industry etiquette.

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The Future Value Chain Programme

With so many critical issues and challenges facing the consumer goods and retail industry, how do we identify those that matter most? Those that will have the greatest impact on companies going forward? Those that can best be addressed by collective action from manufacturers and retailers in our industry? These questions are at the heart of our Future Value Chain programme with a focus on extensive industry research and analysis. Formerly part of our Emerging Trends Pillar, each version of the report involves more than 200 executives from some of the leading consumer goods and retail organisations working together to focus on how, through a set of collaborative initiatives, the industry can continue to bring benefits to consumers. This effort was triggered by the significant changes taking place in society, consumer behavior, the environment and technology.

The eCommerce Digital Asset Management Project

The eCommerce Digital Asset Management project is a forum for our members aimed at improving and standardising how businesses engage with consumers, giving them the information they need at exactly the time they need it. If consumers can’t find your product on the shelf, you’ve lost a sale. It’s the same on the internet, but the cost to you is increased considerably. More and more purchasing decisions are made online, and with developing markets starting with modern technologies, the cost of not providing accurate information online is something you may never truly comprehend. Today, companies are still struggling to share accurate product information efficiently with online retailers and applications so that it is available when consumers demand it – 24/7/365. As a result, there is an endless supply of missed opportunities, both at home and abroad. The project looks to address to this.

The Next Generation Product Identification Project

In a world of rapidly expanding online commerce solutions, there is an increasing need for consumers to link rich digital product information to the physical products that they use and consume. Regulators are also pushing for more transparency and tractability of our goods that go far beyond what has been needed to move goods through our supply systems. The challenge is that current consumer barcodes do not uniquely identify product or package variations that carry the same product identifier - GTIN. As a result, minor product variations including ingredient and/or packaging changes cannot be accurately disclosed to consumers who are researching or buying products online without changing the GTIN. With the support of GS1, we have created a working group to explore transforming existing consumer product identification capabilities. This Next Generation Product Indentification (NGPI) project, which is open to members of the CGF, is addressing an emerging dilemma based on the requirement for accurate, digitally based product information to be tied to the Global Trade Identification Number (GTIN) of a physical product without increasing supply chain waste that is caused by changing the product GTIN.

The Consumer Engagement Principles Project

Consumer behaviour is changing. The digital era of social media and user-generated content has played a major role in these changes. There can be no denying the potential power of this technology to disrupt established institutions and the associated brand equity, as well as opportunities to connect directly with our consumers and shoppers from a research and marketing perspective. As such, the time has now come to identify potential risks and opportunities and establish guidelines to ensure that initiatives we drive, as an industry, do not compromise our reputation. One “bad apple” could impact us all, and we have a responsibility to protect our consumers from such operations. The aim of the Consumer Engagement Principles (CEP) project is to look at ways to ensure the consumer remains the focal point and, more specifically, to see things through the consumers’ point of view.