The Sustainable Communications Glossary
Environmental sustainability is increasingly important to consumers and businesses alike. Consumers are more likely to consider the environmental impact of a product or service in their purchasing decisions, and businesses are increasingly marketing themselves and their products based on their sustainability credentials. However, the absence of a common, well-defined lexicon of environmental sustainability terms makes it difficult for consumers to make informed choices. The variety of terms, usages, and claims that are being applied in the consumer goods industry can rob those terms of meaning, making it difficult for businesses that are genuinely leading in this area to differentiate themselves.
- More effectively and successfully informing consumers about the relative impact that different environmental improvements have on the environment;
- Greater ability to make meaningful comparisons of companies and products based on their environmental impact;
- More accurate purchasing decisions that better reflect the impact that a product or company has on the environment; and
- Better rewards for those companies competing on meaningful dimensions of environmental sustainability and for those outperforming their peers.