Common LanguageHarmonising the Way We Speak

Creating a Common Language - The Consumer Goods Forum

The Sustainable Communications Glossary

Environmental sustainability is increasingly important to consumers and businesses alike. Consumers are more likely to consider the environmental impact of a product or service in their purchasing decisions, and businesses are increasingly marketing themselves and their products based on their sustainability credentials. However, the absence of a common, well-defined lexicon of environmental sustainability terms makes it difficult for consumers to make informed choices. The variety of terms, usages, and claims that are being applied in the consumer goods industry can rob those terms of meaning, making it difficult for businesses that are genuinely leading in this area to differentiate themselves.

 
To help address this, the Sustainability Communications Glossary was released in January 2012.  It provides commonly used terms that business can use to describe their environmental sustainability efforts and achievements. The Glossary is linked with the current work of the Measurement sub-stream within the Sustainability Pillar, which aims to identify standard metrics for our industry across many of the terms defined within this Glossary.
 
The benefits of harmonising and clearly defining the terms that businesses use to describe their environmental sustainability efforts include:
 
  • More effectively and successfully informing consumers about the relative impact that different environmental improvements have on the environment;
  • Greater ability to make meaningful comparisons of companies and products based on their environmental impact;
  • More accurate purchasing decisions that better reflect the impact that a product or company has on the environment; and
  • Better rewards for those companies competing on meaningful dimensions of environmental sustainability and for those outperforming their peers.
 
 

GPPS 2.0

The Global Protocol on Packaging Sustainability 2.0 offers a standardised way to address a range of business questions about packaging sustainability, either within a company or between business partners.

Download GPPS 2.0

 

 

The Global Packaging Project

The Global Packaging Project looked at addressing the need in our industry for a common language to enable intelligent and informed discussions between our businesses on sustainable packaging, and paved the way for meaningful cooperation across our industries. The project was created to provide the consumer goods and packaging industries with a common language with which to discuss and assess the relative sustainability of packaging. That common language consists of a framework and a measurement system, which, alongside the framework, offer a standardised way to address a range of business questions about packaging sustainability, either within a company or between business partners. 
 
The measurement system report, the Global Protocol on Packaging Sustainability 2.0 - GPPS 2.0, was launched at the beginning of September 2011 and is now also available in Spanish and Portuguese. This project has now also set a new standard for GS1.