The consumer goods retail landscape is undergoing a profound shift, with China standing at the forefront of advancement in both online and physical stores. Here, the transformative power of technology, particularly the emergence of generative AI, is streamlining operations, boosting productivity, and creating captivating customer experiences that drive financial growth. To secure lasting success, retailers in this region are investing heavily in retail media and seamless omnichannel ecosystems.

In this hyper-connected ecosystem, technology is not optional; it is the operational backbone of commerce. But algorithms alone are not enough. To thrive, our industry must convert raw data into intelligent action that drives supply chain efficiency and delivers a seamless, personalised consumer experience.

The Consumer Goods Forum’s China Retail Innovation Tour is where industry executives convene to navigate this digital transformation and identify the tools needed to unlock sustainable business value. To support the translation of digital strategy into scalable, real-world operations, we have designed an exclusive five-day programme in Shanghai and Hangzhou.

This immersive tour invites industry leaders to move beyond theory and observe live applications of AI in merchandising, replenishment, and in-store operations. From intelligent supply chains to omnichannel integration, this itinerary offers you a direct line to the frontlines of retail innovation.

More than a study tour, this programme is a platform for high-level exchange and practical solution matching. Participants will engage with major players and technology providers to uncover replicable outcomes that can be taken back to their organisation to drive meaningful business impact.