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Understanding Local Challenges

Our mission is to drive efficiency and positive change by helping manufacturers and retailers to collaborate together on a CEO-driven agenda. We focus our work on five initiatives, which include environmental and social sustainability, health and wellbeing, food safety, and transparency and data. In each area, we help our members to set and achieve shared, global objectives. However, it’s also important we understand the local challenges being faced by our members.

And, in order to drive positive change as broadly as possible and engage all of our members, we complement our global efforts with a regional approach. This involves tailoring the global strategies so that they are relevant to each region, sharing implementation best practices and engaging with key local stakeholders. In every region, we seek to coordinate closely with local trade associations and ensure we get a complete picture.

Latin America

In June of 2015, at the CGF Global Summit in New York, a number of Latin companies asked us to facilitate collective industry action in Latin America in response to the pressing challenges and opportunities in the region. A formal request was made to create a regional Board of Directors comprised of retailer and manufacturer CEOs from the region: both Latin companies as well as international companies with an important presence in Latin America.

Leadership in Latin America

The Latin America Board is co-chaired by Carlos Mario Giraldo, CEO of Grupo Exito, and Daniel Servitje, CEO of Grupo Bimbo. The CGF Latin America Board held its first official discussion on 28th August 2015, during which agreement was reached on objectives. In addition, Latin Board Members decided upon the creation of a Latin Steering Committee for the purpose of both making recommendations to, and implementing decisions of, the Latin Board. The Board mandated that the Steering Committee help develop a framework for action and oversee its implementation. Their objectives are:

  • Represent the interests of the CGF in the region;
  • Tailor and prioritise the global CEO-driven Pillar agendas so that they are relevant in the regional context;
  • Encourage and support the implementation of these agendas across all CGF member companies;
  • Feed the regional perspective to the CGF Board;
  • Engage with relevant external stakeholders and act as the voice of the industry where necessary to support the implementation of the Pillar agendas;
  • Encourage non-member companies in the region to join the CGF and participate in our work; and
  • Collaborate with local manufacturer and retailer associations toward the achievement of shared goals.

The CGF Latin Steering Committee held its first working session on September 22-23, 2015 in Washington, DC. They created four Working Groups comprised of Steering Committee members. The Committee is co-chaired by Jose Loaiza of Grupo Exito and Liliana Mejia of Grupo Bimbo.

LatAm Board & Committee Members

Nuno Aguiar, CEO Latin America, Ara (Jeronimo Martins)
Arturo Gutierrez Hernandez, Chief Executive Officer, Arca Continental
Diego Alonso, Chief Executive Officer, AutoMercado
Noel Prioux, Latin America CEO, Carrefour
Andreas Gebhardt, Chief Executive Officer, Cencosud
Gonzalo Canatelli, Latin America CEO, Clorox
Alfredo Rivera Garcia, Latin America CEO, Coca-Cola
Panos Tsourapas, President of Latin America, Colgate
Silvia Davila, Latin America CEO, Danone
Hernan Muntaner, Chief Executive Officer, El Rey
Daniel Servitje, Chief Executive Officer, Grupo Bimbo
TBC, Grupo Dia
Carlos Giraldo, Chief Executive Officer, Grupo Exito
Mauricio Leyva, Chief Executive Officer, Grupo Lala
Alfredo Morales, CEO Latin America, Henkel
Tomislav Kuljis, Chief Executive Officer, Hipermaxi
Susan Rivertti, Chairman Latin America, J&J
Ma. Fernanda Mejía, CEO Latin America, Kellogg’s
Javier San Juan, CEO Latin America, L’oréal
TBC, Mars
Laurent Freixe, CEO Americas, Nestlé
Carlos Ignacio Gallego, Chief Executive Officer, Nutresa
Juan Fernando Posada, CEO Latin America, P&G
Johannes Evenblij, SV & GM PepsiCo Central & South America, PepsiCo
Guillermo Beade, CEO Latin America, SC Johnson
Rodrigo Fernandez, Chief Executive Officer, Sigma Alimentos
Marcelo Galvez, Chief Executive Officer, SMU
Miguel Kozuszok, CEO Latin America, Unilever
Enrique Ostale, President & CEO Latin America, Wal-Mart

Mauricio Flores, Ara (Jeronimo Martins)
Guillermo Garza, Arca Continental
Gaston Gacitua, Cencosud
Mark Smith, Clorox
Olga Reyes, Coca-Cola
Cesar Buitrago, Colgate
Fabrice Salamanca, Danone
El Rey
Liliana Mejia, Grupo Bimbo
Grupo Dia
Jose Loaiza, Grupo Exito
Sergio Maldonado, Grupo Lala
Federico Stelzer, Hipermaxi
Roberto Vázquez, Kellogg’s
Katherine Molina, Mars
Saliha Barlatey, Nestlé
Jose Domingo Penagos, Nutresa
Alberto Moriana, P&G
Diego Ruiz, PepsiCo
David Mc Cauley, SC Johnson
Luis Musi, Sigma Alimentos
Karen Vizental, Unilever
Welby Leaman, Wal-Mart

Our Regional Events

Japan Day

Japan Day is the one-day event designed specifically for our Japanese members. The goal of the event is to encourage participation in our activities within the Japanese membership and to network, share knowledge and best practices and to drive even greater collaborative efforts amongst Japanese members. The event has now become cemented in the calendars of our Japanese members and typically brings together over 250 delegates.

China Day

While our work in China has traditionally focused on food safety, in 2018 we officially opened a regional office in Shanghai and held our first China Day in Beijing. We are uniquely positioned to help Chinese companies engage and collaborate with their peers on the international stage and ensure the needs of local companies and consumers are considered when global actions are developed, such as those around ensuring food safety, halving food waste, achieving zero-net deforestation and providing greater transparency to consumers. The China Day will now become the annual event for Chinese members and prospects looking to learn more about the CGF and our work in China.

GFSI Focus Days

GFSI Focus Days are designed to raise awareness around the Global Food Safety Initiative on a global scale and specifically in regions that are less familiar with the work of the Initiative. The one-day regional events are instrumental in GFSI’s efforts to build confidence and implementation of third-party certification throughout the supply chain. Today, GFSI Focus Days have been held in India, Mexico, China, Chile, Japan, Brazil and South Africa.