Become a member
Hit enter to search

Understanding Local Challenges

Our mission is to drive efficiency and positive change by helping manufacturers and retailers to collaborate together on a CEO-driven agenda. We focus our work on five initiatives, which include environmental and social sustainability, health and wellbeing, food safety, and transparency and data. In each area, we help our members to set and achieve shared, global objectives. However, it’s also important we understand the local challenges being faced by our members.

And, in order to drive positive change as broadly as possible and engage all of our members, we complement our global efforts with a regional approach. This involves tailoring the global strategies so that they are relevant to each region, sharing implementation best practices and engaging with key local stakeholders. In every region, we seek to coordinate closely with local trade associations and ensure we get a complete picture.

Latin America

In June of 2015, at the CGF Global Summit in New York, a number of Latin companies asked us to facilitate collective industry action in Latin America in response to the pressing challenges and opportunities in the region. A formal request was made to create a regional Board of Directors comprised of retailer and manufacturer CEOs from the region: both Latin companies as well as international companies with an important presence in Latin America.

Leadership in Latin America

The Latin America Board is co-chaired by Carlos Mario Giraldo, CEO of Grupo Exito, and Daniel Servitje, CEO of Grupo Bimbo. The CGF Latin America Board held its first official discussion on 28th August 2015, during which agreement was reached on objectives. In addition, Latin Board Members decided upon the creation of a Latin Steering Committee for the purpose of both making recommendations to, and implementing decisions of, the Latin Board. The Board mandated that the Steering Committee help develop a framework for action and oversee its implementation. Their objectives are:

  • Represent the interests of the CGF in the region;
  • Tailor and prioritise the global CEO-driven Pillar agendas so that they are relevant in the regional context;
  • Encourage and support the implementation of these agendas across all CGF member companies;
  • Feed the regional perspective to the CGF Board;
  • Engage with relevant external stakeholders and act as the voice of the industry where necessary to support the implementation of the Pillar agendas;
  • Encourage non-member companies in the region to join the CGF and participate in our work; and
  • Collaborate with local manufacturer and retailer associations toward the achievement of shared goals.

The CGF Latin Steering Committee held its first working session on September 22-23, 2015 in Washington, DC. They created four Working Groups comprised of Steering Committee members. The Committee is co-chaired by Jose Loaiza of Grupo Exito and Liliana Mejia of Grupo Bimbo.

LatAm Board & Committee Members


Company Board Member  
Ara (Jeronimo Martins) Nuno Aguiar CEO Latin America
Arca-Contal Francisco Garza CEO
Grupo Bimbo Daniel Servitje CEO
Carrefour Charles Desmartis CEO Brazil
Cencosud Jaime Soler CEO
Coca-Cola Alfredo Rivera Garcia Latin America CEO
Danone Rafael Pamías Dairy Division Regional Vice President – Latin America
DIA Group Antonio Coto CEO Latin America
Exito Carlos Giraldo CEO
Femsa John Santamaría CEO
Grupo Lala Scot Rank CEO
Kellogg’s Maria Fernanda Mejía Head of Latin America
Mars John Ament Regional CEO Latin America
Nestlé Laurent Freixe CEO Nestlé Americas
PepsiCo Laxman Narasimhan CEO Latin America
Hipermaxi Tomislav Kuljis CEO
Unilever Miguel Kozuszok CEO Latin America
Sigma Alimentos Rodrigo Fernandez CEO
Walmart Enrique Ostale President & CEO Latin America
Clorox Diego Barral CEO Latin America
Colgate Panos Tsourapas President of Latin America
J&J Suzan Rivetti Chairman Latin America
Loreal Javier San Juan CEO Latin America
P&G Juan Fernando Posada CEO Latin America
SC Johnson Guillermo Beade CEO Latin America


Company Committee Member
Ara (Jeronimo Martins) Awaiting Nomination
Arca-Contal Guillermo Garza
Grupo Bimbo Liliana Mejia
Carrefour Awaiting Nomination
Cencosud Gaston Gacitua
Coca-Cola Olga Reyes
Danone Fabrice Salamanca
DIA Group Agustin Falus
Exito Jose Loaiza
Femsa Maria Paula Uribe
Grupo Lala Awaiting Nomination
Kellogg’s Roberto Fraga
Mars Rafael Andapia
Nestlé Saliha Barlatey
PepsiCo Diego Ruiz
Hipermaxi Federico Stelzer
Unilever Karen Vizental
Sigma Alimentos Luis Musi
Wal-Mart Welby Leaman
Clorox Mark Smith
Colgate Awaiting Nomination
J&J Awaiting Nomination
Loreal Awaiting Nomination
P&G Awaiting Nomination
SC Johnson David McCauley

Our Regional Events

Japan Day

Japan Day is the one-day event designed specifically for our Japanese members. The goal of the event is to encourage participation in our activities within the Japanese membership and to network, share knowledge and best practices and to drive even greater collaborative efforts amongst Japanese members. The event has now become cemented in the calendars of our Japanese members and typically brings together over 250 delegates.

China Day

While our work in China has traditionally focused on food safety, in 2018 we officially opened a regional office in Shanghai and held our first China Day in Beijing. We are uniquely positioned to help Chinese companies engage and collaborate with their peers on the international stage and ensure the needs of local companies and consumers are considered when global actions are developed, such as those around ensuring food safety, halving food waste, achieving zero-net deforestation and providing greater transparency to consumers. The China Day will now become the annual event for Chinese members and prospects looking to learn more about the CGF and our work in China.

GFSI Focus Days

GFSI Focus Days are designed to raise awareness around the Global Food Safety Initiative on a global scale and specifically in regions that are less familiar with the work of the Initiative. The one-day regional events are instrumental in GFSI’s efforts to build confidence and implementation of third-party certification throughout the supply chain. Today, GFSI Focus Days have been held in India, Mexico, China, Chile, Japan, Brazil and South Africa.