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Understanding Local Challenges

Our mission is to drive efficiency and positive change by helping manufacturers and retailers to collaborate together on a CEO-driven agenda. We focus our work on five initiatives, which include environmental and social sustainability, health and wellbeing, food safety, and transparency and data. In each area, we help our members to set and achieve shared, global objectives. However, it’s also important we understand the local challenges being faced by our members.

And, in order to drive positive change as broadly as possible and engage all of our members, we complement our global efforts with a regional approach. This involves tailoring the global strategies so that they are relevant to each region, sharing implementation best practices and engaging with key local stakeholders. In every region, we seek to coordinate closely with local trade associations and ensure we get a complete picture.

Latin America

In June of 2015, at the CGF Global Summit in New York, a number of Latin companies asked us to facilitate collective industry action in Latin America in response to the pressing challenges and opportunities in the region. A formal request was made to create a regional Board of Directors comprised of retailer and manufacturer CEOs from the region: both Latin companies as well as international companies with an important presence in Latin America.

Leadership in Latin America

The Latin America Board is co-chaired by Carlos Mario Giraldo, CEO of Grupo Exito, and Daniel Servitje, CEO of Grupo Bimbo. The CGF Latin America Board held its first official discussion on 28th August 2015, during which agreement was reached on objectives. In addition, Latin Board Members decided upon the creation of a Latin Steering Committee for the purpose of both making recommendations to, and implementing decisions of, the Latin Board. The Board mandated that the Steering Committee help develop a framework for action and oversee its implementation. Their objectives are:

  • Represent the interests of the CGF in the region;
  • Tailor and prioritise the global CEO-driven Pillar agendas so that they are relevant in the regional context;
  • Encourage and support the implementation of these agendas across all CGF member companies;
  • Feed the regional perspective to the CGF Board;
  • Engage with relevant external stakeholders and act as the voice of the industry where necessary to support the implementation of the Pillar agendas;
  • Encourage non-member companies in the region to join the CGF and participate in our work; and
  • Collaborate with local manufacturer and retailer associations toward the achievement of shared goals.

The CGF Latin Steering Committee held its first working session on September 22-23, 2015 in Washington, DC. They created four Working Groups comprised of Steering Committee members. The Committee is co-chaired by Jose Loaiza of Grupo Exito and Liliana Mejia of Grupo Bimbo.

LatAm Board & Committee Members


CompanyBoard Member 
Ara (Jeronimo Martins)Nuno AguiarCEO Latin America
Arca-ContalFrancisco GarzaCEO
Grupo BimboDaniel ServitjeCEO
CarrefourCharles DesmartisCEO Brazil
CencosudJaime SolerCEO
Coca-ColaAlfredo Rivera GarciaLatin America CEO
DanoneRafael PamíasDairy Division Regional Vice President – Latin America
DIA GroupAntonio Coto CEO Latin America
ExitoCarlos GiraldoCEO
FemsaJohn SantamaríaCEO
Grupo LalaScot RankCEO
Kellogg’sMaria Fernanda MejíaHead of Latin America
MarsJohn Ament Regional CEO Latin America
NestléLaurent FreixeCEO Nestlé Americas
PepsiCoLaxman NarasimhanCEO Latin America
HipermaxiTomislav KuljisCEO
UnileverMiguel KozuszokCEO Latin America
Sigma AlimentosRodrigo FernandezCEO
WalmartEnrique OstalePresident & CEO Latin America
CloroxDiego BarralCEO Latin America
ColgatePanos TsourapasPresident of Latin America
J&JSuzan RivettiChairman Latin America
LorealJavier San JuanCEO Latin America
P&GJuan Fernando PosadaCEO Latin America
SC JohnsonGuillermo Beade CEO Latin America


CompanyCommittee Member
Ara (Jeronimo Martins)Awaiting Nomination
Arca-ContalGuillermo Garza
Grupo BimboLiliana Mejia
CarrefourAwaiting Nomination
CencosudGaston Gacitua
Coca-ColaOlga Reyes
DanoneFabrice Salamanca
DIA GroupAgustin Falus
ExitoJose Loaiza
FemsaMaria Paula Uribe
Grupo LalaAwaiting Nomination
Kellogg’sRoberto Fraga
MarsRafael Andapia
NestléSaliha Barlatey
PepsiCoDiego Ruiz
HipermaxiFederico Stelzer
UnileverKaren Vizental
Sigma AlimentosLuis Musi
Wal-MartWelby Leaman
CloroxMark Smith
ColgateAwaiting Nomination
J&JAwaiting Nomination
LorealAwaiting Nomination
P&GAwaiting Nomination
SC JohnsonDavid McCauley
Global Events & Meetings

While our regional work is of extreme value, members also take advantage of our global events that bring together global peers and experts to discuss challenges and network.


Our Regional Events

Japan Day

Japan Day is the one-day event designed specifically for our Japanese members. The goal of the event is to encourage participation in our activities within the Japanese membership and to network, share knowledge and best practices and to drive even greater collaborative efforts amongst Japanese members. The event has now become cemented in the calendars of our Japanese members and typically brings together over 250 delegates.

China Day

While our work in China has traditionally focused on food safety, in 2018 we officially opened a regional office in Shanghai and held our first China Day in Beijing. We are uniquely positioned to help Chinese companies engage and collaborate with their peers on the international stage and ensure the needs of local companies and consumers are considered when global actions are developed, such as those around ensuring food safety, halving food waste, achieving zero-net deforestation and providing greater transparency to consumers. The China Day will now become the annual event for Chinese members and prospects looking to learn more about the CGF and our work in China.

GFSI Focus Days

GFSI Focus Days are designed to raise awareness around the Global Food Safety Initiative on a global scale and specifically in regions that are less familiar with the work of the Initiative. The one-day regional events are instrumental in GFSI’s efforts to build confidence and implementation of third-party certification throughout the supply chain. Today, GFSI Focus Days have been held in India, Mexico, China, Chile, Japan, Brazil and South Africa.