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The Consumer Goods Forum (CGF) was invited to the Latin America Retail CongressShop 2019 held in Santiago, Chile on 15-16 October. The event brought together more than 50 retail experts from more than 15 different countries to discuss digital transformation.

During the event, Ruediger Hagedorn, Director of the CGF’s End-to-End Value Chain Pillar, gave a keynote speech presenting the organisation’s work on digital developments in transportation. He also moderated a panel alongside some CGF member companies – Cencosud, P&G and Logyca – who shared their implementation success stories, as well as the importance of collaborative work.

Erika Rodriguez, General Manager of the CGF’s Latin America Office then spoke on the Latin-American Association of Supermarkets (ALAS) general assembly about the CGF and the initiatives in the region.