Forest Positive Coalition Publishes 2025 Report on Deforestation- and Conversion-Free Supply Chain Adoption by Consumer Goods Companies

The 2025 report shows sustained transparency, with 75% of members publicly disclosing progress against the Coalition’s recommended Deforestation- and Conversion-Free (DCF) KPIs—the Coalition’s flagship measure of accountability. This maintains a strong level of transparency as the Coalition continues to strengthen its methodologies and reporting expectations.

Explore the findings and access the full report

Alongside deeper disclosure, the report highlights increasing adoption of what credible DCF implementation looks like across commodities, supported by strengthened methodologies and clearer expectations. Key insights include:

• 56% of members have now fully adopted the recommended DCF methodology for crude and kernel palm oil (CPO/PKO), reflecting continued leadership on transparency in this commodity.
• 42% of members have adopted the methodology for paper, pulp & fibre-based packaging (PPP), marking the clearest year-on-year improvement.
• 36% of members report having adopted the methodology for beef, demonstrating steady progress despite longstanding challenges in indirect cattle supply chains.
• For soy, adoption remains mixed, but reporting has become more robust as methodologies have strengthened, giving a clearer picture of remaining complexity.

A notable development this year is that retailers reported embedded versus direct soy separately for the first time, increasing visibility into a critical and challenging area of supply chain risk.

The report also marks the first year the Coalition has publicly reported on how members are tracking supplier performance, representing an important step in advancing operational transparency across commodities.

Beyond supply chains, the Coalition continues to grow action in sourcing regions. Members now support 29 landscape initiatives worldwide, advancing efforts to protect forests, strengthen producer livelihoods and deliver long-term resilience in priority areas. This represents nearly a quarter of the Coalition’s 2030 landscape ambition.

Didier Bergeret, Director of Sustainability at The Consumer Goods Forum, said:

“The 2025 report shows that transparency continues to strengthen, that landscape work is gaining ground and that suppliers across commodities are increasingly expected to meet a high bar. It also makes clear where urgent gaps remain, and where we will tighten our focus. Success will increasingly be judged on evidence. Greater traceability and transparency help pinpoint where deforestation risks remain and where preventative and remedial action is needed. The Coalition’s focus is on long-term transformation, and we remain committed to learning and improving together.”

The findings come as global attention on forest protection intensifies following COP30, reinforcing the need for practical, scalable solutions to deliver deforestation- and conversion-free production.

As the Coalition looks ahead, focus will remain on strengthening adoption in the most complex supply chains—such as palm oil derivatives, embedded soy and indirect cattle—while deepening the maturity and investment readiness of landscape initiatives.

Explore the findings and access the full report