About the Consumer Engagement Principles
The launch of the Consumer Engagement Principles comes as our industry looks for a pro-active solution to ongoing controversy about data breaches, social media and the “Snowden effect”. These issues have led to consumers becoming hyper aware of data tracking and mining and asking questions about how personal data is stored, who owns the data they share and how it’s being used. The result has been a decline in consumer trust in both businesses and institutions. The Consumer Engagement Principles seek to address this.
The industry-wide Principles will, therefore, act as a framework for how companies engage with their consumers, and are designed to promote an environment of trust and pro-active consumer communication. The Principles will benefit all stakeholders as the industry looks to safeguard consumers’ data and nurture greater consumer trust.
The goal is to have consumers view the industry as a responsible user and steward of consumer data and insights – thus forming the common foundation from which the digitally enabled value exchange can be optimised by individual companies. And, in order to help industry-wide adoption of the Principles, The Consumer Goods Forum, together with Capgemini, will be hosting webinars in 2015 and developing an online portal dedicated to the Consumer Engagement Principles. Watch this space!