Consumer Engagement PrinciplesBuilding Consumer Trust Together

Consumer Engagement Principles Project - E2E Value Chain & Standards

About the Consumer Engagement Principles

The launch of the Consumer Engagement Principles comes as our industry looks for a pro-active solution to ongoing controversy about data breaches, social media and the “Snowden effect”. These issues have led to consumers becoming hyper aware of data tracking and mining and asking questions about how personal data is stored, who owns the data they share and how it’s being used. The result has been a decline in consumer trust in both businesses and institutions. The Consumer Engagement Principles seek to address this.
 
The industry-wide Principles will, therefore, act as a framework for how companies engage with their consumers, and are designed to promote an environment of trust and pro-active consumer communication. The Principles will benefit all stakeholders as the industry looks to safeguard consumers’ data and nurture greater consumer trust.
 
The goal is to have consumers view the industry as a responsible user and steward of consumer data and insights – thus forming the common foundation from which the digitally enabled value exchange can be optimised by individual companies. And, in order to help industry-wide adoption of the Principles, The Consumer Goods Forum, together with Capgemini, will be hosting webinars in 2015 and developing an online portal dedicated to the Consumer Engagement Principles. Watch this space!

Join the Movement

The shift from a Me to a We culture of collaboration, where consumers and companies partner in shaping the future, is no longer optional in a more and more complex, interconnected and globalised world. Today’s challenges in engaging consumers in a digital world and ensuring consumer trust are too intricate for any one company or consumer to address on their own. This is why it’s time to act now and join the movement - to declare and advocate responsibility in how the industry and consumers come together to build and maintain a relationship of mutual value.
 
The consumer goods industry is now calling for companies to voluntarily adhere to seven principles that will help businesses navigate the ever complex and evolving data landscape, safeguard consumer data and nurture greater consumer trust.
 
 
 
 
 
 

New CEP Tools

We have, together with Capgemini, recently launched a new assessment scan and companion manual to help drive implementation of the Consumer Engagement Principles. As part of this, companies are now able to benchmark their consumer engagement strategies against those of their peers. 

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CEP Announcement

Read the full announcement on the launch of the Consumer Engagement Principles. The press release was issued on 26th February 2015.

View Press Release

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