The final day of the 2025 CGF Global Summit closed on an energised and forward-looking note, spotlighting global retail transformation, cutting-edge technology and strategic collaboration.

The morning began with opening remarks by Wai-Chan Chan, Managing Director of The Consumer Goods Forum, together with the outgoing and incoming Co-Chairs. We officially welcomed Ken Murphy, Group CEO, Tesco plc, and Ramon Laguarta, Chairman and CEO, PepsiCo as the new Co-Chairs of the CGF. Over the next two years, they will guide collaboration with a focus on accelerating positive impact through the Coalitions of Action, strengthening regional engagement and supporting sustainable growth for members. We extend our sincere thanks to Frans Muller, President & CEO of Ahold Delhaize, and Dirk Van de Put, Chairman and CEO of Mondelēz, for their outstanding leadership over the past two years – including the launch of the Acceleration Areas and their role in helping shape the Forum’s strategic direction.

“Collaboration is essential – across the industry, with service partners, manufacturers, and retailers – to find real solutions for challenges the world is facing – and it is essential to work together, because that way the food industry has the ability and knowledge to make needed significant changes.” – Frans Muller, President & CEO, Ahold Delhaize

“Stay closely tuned to what’s happening in the industry, and use the CGF to spark dialogue and drive action.” – Dirk Van de Put, Chairman & CEO of Mondelēz International

“I’m proud to step into the role of Co-chair at The Consumer Goods Forum, working alongside Ramon Laguarta. The CGF brings our industry together to address shared challenges and opportunities. I’m looking forward to helping grow our impact locally and strengthen networks globally.” – Ken Murphy, Group CEO, Tesco plc

The Future of Food Retail: Smarter Stores, Better Experiences

Albert Heijn and Carrefour offered complementary visions of how digitalisation is transforming in-store retail. Albert Heijn shared its evolution into a food tech leader, aligning digital innovation with a mission to promote healthier eating. Highlights included an omni-channel strategy that builds customer loyalty, AI tools that reduce food waste and improve stock accuracy, and a new GenAI-powered associate app that empowers store teams.

“With AI it’s a win-win: it supports our teams, boosts product availability, and advances our sustainability goals.” Noortje van Genugten, VP Product Operations, Albert Heijn

Carrefour reinforced the importance of physical stores in a digital world, noting that 90% of sales still occur in-store. Their approach focuses on mobility, shelf digitalisation and personalisation—transforming retail spaces into interactive, AI-enabled environments that enhance customer experience and operational efficiency.

“AI is a key part of our strategy, driving digital transformation – but with 90% of our sales still coming from physical stores, they remain essential to our success.” – Emmanuel Grenier, Group E-Commerce, Data and Digital Transformation Director, Carrefour

Personalised, Predictive, AI-Enabled

PepsiCo took delegates on a deep dive into AI trends that are rapidly transforming the retail experience, with 68% of people already using AI regularly and 58% bringing it into the workplace. Agentic shopping assistants, smart carts and generative media disruptors reshaping the cost and pace of content creation. With AI spend expected to reach $644 billion in 2025, these innovations are already reshaping loyalty, operations and security in-store and online. The message is clear: the future is here, and companies must adapt now or risk being left behind.

“The future is driven by personalisation, sustainability, and trust.” John S. Phillips, SVP Customer Supply Chain & Go-To-Market at PepsiCo

New Retail Frontiers in the Middle East and China

Case studies from the Middle East and China showcased how regional dynamics are shaping distinct offerings. In the Middle East, Spinneys illustrated how a young, growing population is driving demand for premium, in-person experiences. Despite digital disruption, physical stores remain core – emphasising sensory shopping, ready-meal innovation and values-led leadership tailored to local needs.

“In a world focused on digital transformation and AI, human interaction remains essential.” Sunil Kumar, Chief Executive Officer, Spinneys

In China, JD.com and Mengniu Group demonstrated how innovation is scaling at speed. From 90% same- or next-day delivery to the rise of quick commerce and cross-border e-commerce, Chinese retail is pushing the limits of personalisation and fulfilment. With demographic shifts creating new demands, the advice for retailers is to invest in long-term strategies with localised expertise.

“For success in China: invest for the long term, embrace digital leadership, and build a strong local team with deep market knowledge.”  Marcia Mao, General Manager, Strategy and Business Development, JD Retail International Business

Looking Ahead to Vienna in 2026

Wai-Chan Chan closed the Summit with a forward-looking message and an invitation to reconvene next year in Austria for the 2026 Global Summit – continuing CGF’s mission to deliver better lives through better business.

He reflected on three standout moments from this year: the warm hospitality of the Netherlands, spontaneous CEO connections, and the “buzz” that ran through every interaction – a reminder that in-person connection still matters in an AI-driven world.

Chan left delegates with three parting lessons: stay focused, go deeper on fewer priorities, and lead with humility – asking the right questions and building the right coalitions.

As the 2025 Summit has drawn to a close, we extend our thanks to all participants, speakers, sponsors and hosts. Let’s carry the momentum forward – and we’ll see you in Vienna.

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