|Organisations||The Consumer Goods Forum, BCG, Danone, Nestlé, Carrefour, Nielsen, INSEAD, Groupe Bel, Savencia, Institut du Commerce|
Following the recent launch of two local CHL reports, the UK and China, the French team have today published their digital report, focusing on the initial learnings from the very first geotargeted collaborative digital campaign, nudging consumers towards healthier behaviours.
‘On s’y met’ was launched in September 2019 with more than 25 companies joining forces with the local authorities in Lyon, academia and local chefs, and with the objective of encouraging healthier baskets. Many other stakeholders joined to promote healthy eating in Lyon.
In just one year, ‘On s’y met’ has made tangible progress in creating a movement for healthier behaviours that meet consumer needs on the ground. Its success is largely thanks to the commitment of the members, academics, and institutional experts who contributed their expertise from the very start, helping to structure the approach and measure its impact.
Over the course of 2019-2020, the members of ‘On s’y met’ have been working on six key areas to nudge consumers, including, shopping carts, check-out points, island display units, employee health modules, restaurant menus and via a digital strategy.
This report focuses on the economic and media learnings from the very first innovative, collaborative geotargeted digital campaign that has allowed participating companies to nudge consumers towards healthier choices.
Download the full digital report.