Focus on CHL Turkey: The Migros WellBeing Journey

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  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
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  “I am proud to see our industry, through the CGF, help shoppers better understand nutrition so they can make great choices for themselves and their families”.
  CARLOS MARIO GIRALDO MORENO CEO AND PRESIDENT, GRUPO EXITO
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  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
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  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
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  Olaf Koch Chairman of the Management Board, METRO
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Who We Are
Who We Are
What We Do
What We Do
- Address Challenges
  
  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
- Establish Coalitions of Action
  
  “I am proud to see our industry, through the CGF, help shoppers better understand nutrition so they can make great choices for themselves and their families”.
  CARLOS MARIO GIRALDO MORENO CEO AND PRESIDENT, GRUPO EXITO
- Drive Action & Implementation
  
  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
- Engage Stakeholders
  
  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
- Support Networking & Sharing
  
  The Consumer Goods Forum (CGF) is committed to helping its members understand the challenge being faced and provides a unique, global platform that promotes best practice sharing.”
  Olaf Koch Chairman of the Management Board, METRO
Coalitions & Projects
Our Coalitions & Projects
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Focus on CHL Turkey: The Migros WellBeing Journey

Date	2020
Organisations	The Consumer Goods Forum, Danone, Migros Ticaret, KPMG
Resource Types	Report, Case Study
Language	English

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Migros Ticaret, in collaboration with KPMG, today publish a report showcasing the activities involved in the ‘Migros WellBeing Journey’, one of the first activations of Collaboration for Healthier Lives (CHL) worldwide. The report from the CHL Turkey team is the fifth local report to be published in 2020, following the publications of the teams in the US, China, France and the UK.

Initially launched in April 2018, CHL Turkey has focused on a multi-phase journey towards building a healthy society, integrating in-store activities and digital tools to reach customers.

Read the full report to learn more.https://www.theconsumergoodsforum.com/wp-content/uploads/CHL-Turkey-Wellbeing-Journey-Update-Report.jpg?utm_source=news-update&utm_medium=email&utm_campaign=chl-turkey-report

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