The Global Learning Mechanism (GLM) is about sharing knowledge and best practices in order to effect change globally. Phase 1 of the launch is dedicated to insights and actions around COVID-19. Long-term, we want to inspire businesses to make it easier for people to live healthier, and we want to empower people to make the change they need for themselves and their families.
To achieve this, the GLM will follow a set of Content Management Principles that will ensure all content added to the resources centre will support us on our mission. And, our COVID-19 content is support by a specially-developed framework. In short, our resources will cover the below key content types. And, if you’d like to submit content to be included on our platform, please email us at email@example.com.
Detailed reports that provide data and insights and help to dissect specific challenges.
Company-led case studies about actions being implemented and key learnings.
News that provides high-level examples of actions by consumer goods retailers and brands that support healthier lives.
As we launch the Global Learning Mechanism, phase one of this platform will focus on the industry’s response to COVID-19 and highlight latest perspectives from partner experts regarding the pandemic’s impacts. To achieve success in this area, we have built a Covid-19 content framework, with the support of GLM partner Oliver Wyman.
The Framework focuses on three key buckets of content that we will believe will help collate all the relevant Covid-19 news, reports and insights in a manner that ensures the complete spectrum of areas related to Covid-19 are covered, allowing users to be able to find exactly what they need. These three buckets are:
Employees: How are companies effectively staffing their businesses and being dynamic in their approach? How are companies adapting to remote working and the physical changes at worksites? How are companies protecting the health and wellbeing of their workers, be it a shift in health culture or increased safety measures, etc? And, how are companies providing a sense of purpose to their employees in both “essential” and “non-essential” roles or via community programmes?
Consumers: What expectations do we see from consumers towards brands and retailers and how are certain categories being consumed during the crisis?; What incentives are being provided to consumers and is the affordability of healthier options being proritised?; How are consumers shifting towards digital channels and e-commerce and how are in-store services being impacted during the pandemic? And, how are companies working to support vulnerable populations and strengthening ties with public organisations?
Business Models: What are companies doing to showcase their resilience, be it shifting to new investment channels or adapting business models and increasing levels of transparency, etc?; Are companies collaborating vertically, strengthening supplier-retailer partnerships and deepening collaborations with local suppliers?; How are data and analytics supporting effective responses and are better mobile solutions being provided?; And, are companies creating alliances and partnerships to deliver impact and a more effective pandemic response ecosystem?