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Our Mission

Our current agenda is shaped by the opportunities presented by the industry’s new omni-channel and technology-enabled business models.

We believe this will enable the industry to grow consumer trust at a time when societal trends and digital media are fuelling demand for transparency.

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Our Achievements

Our work has a long history of producing industry-defining solutions and thought leadership pieces on topics that cover the entire value chain.

This includes the groundbreaking Consumer Engagement Principles, where members committed to protecting consumer data and its usage.

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Our Governance

The E2E Value Chain work is co-sponsored at the Board level by METRO AG and Procter & Gamble. They help drive and support our work.

Our Steering Committee has the mission of identifying priority issues for our initiative and recommend corresponding actions to our Board.

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