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Our Mission

We believe that the consumer goods industry can contribute to today’s global and local health and wellbeing opportunities.

Our vision is to take a leadership role in empowering healthy consumers globally. We want people to lead fuller, healthier, longer and more productive lives.

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Our Commitments

To focus our work, our Board of Directors agreed to a set of public Resolutions and Commitments. They advocate for empowering consumers.

We believe that our work is delivering genuine value to both consumers and the industry, as we work to provide guidance and alignment on key areas.

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Our Governance

Our initiative is currently co-sponsored at the Board level by the CEOs of Ahold Delhaize and Nestlé. They help drive and support our work.

Our Steering Committee has the mission of scoping and categorising existing momentum on health and wellness, building flagship moments for the industry.

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