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Combat Supply-Chain Challenges and Strengthen Relationships Through Customer Listening Blog 15 Sep 2022 E2E Value Chain Combat Supply-Chain Challenges and Strengthen Relationships Through Customer Listening   In 2022, numerous supply chain issues have plagued people, essential services and organisations worldwide. Retailers have been hit particularly hard. Their critical role in creating accessible goods for people globally makes the impact they feel ripple throughout the supply chain. However, the nature of supply chains makes this inevitable. Their inflexibility and susceptibility to […]
How Sustainable is Your Company, Exactly? Blog 09 Sep 2022 E2E Value Chain How Sustainable is Your Company, Exactly? It’s not a secret that sustainability matters for a host of reasons – climate changes, health inequalities, loss of biodiversity etc. From a business perspective, we know sustainability means dealing with regulatory demands from governments, investors and third-party stakeholders that are rising at a rapid pace. It’s also clearly tied to reputation, as brands and […]
The Future of Supply Chain and Logistics in a Post Pandemic World:  The CGF Supply Chain Conference Returns October 2022 in Amsterdam Blog 26 Aug 2022 E2E Value Chain The Future of Supply Chain and Logistics in a Post Pandemic World: The CGF Supply Chain Conference Returns October 2022 in Amsterdam A Sit-Down with Ruediger Hagedorn, Director of End-to-End Value Chain at The Consumer Goods Forum  Why do you believe it was important at this time for The Consumer Goods Forum to bring back the Supply Chain Conference?  The Consumer Goods Forum has always brought together one global and diverse network with a shared mission: “to […]
Retail Media Networks Explained – And How to Capitalise on Them Blog 07 Jul 2022 E2E Value Chain Retail Media Networks Explained – And How to Capitalise on Them In 2012, Amazon, a CGF member, launched its retail media network (RMN). Ever since, retailers large and small have followed suit, from giants like CGF members Walmart and Target to specialty retailers such as Sephora and even app-based delivery services like Instacart. According to Forrester Research, global retail media spend will grow to $50 billion […]
The Future of Ethical Commerce and Sustainability in Fast Moving Consumer Goods Companies (FMCG) Blog 20 Jun 2022 E2E Value Chain The Future of Ethical Commerce and Sustainability in Fast Moving Consumer Goods Companies (FMCG) The UN World Commission on Environment and Development defines sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability is therefore the process by which the use of resources, the direction of investments, the orientation of technological development, and institutional change consider both current […]
Data Transparency Requires A Push & Pull Strategy Blog 01 Jun 2022 E2E Value Chain Data Transparency Requires A Push & Pull Strategy Brands and retailers today are under pressure to provide appropriately governed high-quality data to their internal teams to help drive better decisions and feed advanced analytics and other critical business applications. Companies are also increasing the delivery of depth and quality of information to make their digital shelf as engaging as possible for consumers. Furthermore, […]
Machine Learning for the Optimisation of Business Processes Blog 19 May 2022 E2E Value Chain Machine Learning for the Optimisation of Business Processes Artificial Intelligence in the form of machine learning is already being used reliably in many applications today. Current application areas of machine learning (ML) are the optimisation of business processes and the automation of redundant and thus easily standardisable processes. Machine learning is an overall term for a range of techniques and tools that enable […]
The Bright Side of the Most Valuable Spot in Retail  (Part II) Blog 29 Apr 2022 E2E Value Chain The Bright Side of the Most Valuable Spot in Retail (Part II) The first part of this blog series showed us the main bottlenecks of promotions on the shop floor. What if retailers and brands could join forces to overcome these obstacles and together achieve effective and sustainable promotions at the same time. In this blog we will share an evolution that took place in the Netherlands […]
How Not to Waste Money on the Metaverse (Part II) Blog 26 Apr 2022 E2E Value Chain How Not to Waste Money on the Metaverse (Part II) A recent issue of The Economist reported on Big Tech’s bet on extended reality glasses – the headsets, or head-wear, for virtual reality (VR) and augmented reality (AR.)   “Nearly every big technology firm,” according to the breathless report, “is rushing to develop an AR or VR headset, convinced that what has long been a niche […]
The Dark Side of the Most Valuable Spot in Retail (Part I) Blog 15 Apr 2022 E2E Value Chain The Dark Side of the Most Valuable Spot in Retail (Part I) At Easter time, you cannot miss the promotion articles presented in colourful cardboard displays. But did you know that these temporary displays generate more than half of the total emissions of a store each year, without having any actual insights in the return on investments? Both retailers and brands have limited and scattered solutions to […]
How Not to Waste Money on the Metaverse (Part I) Blog 08 Apr 2022 E2E Value Chain How Not to Waste Money on the Metaverse (Part I) No doubt there has recently been a moment – during a CXO strategy session, a marketing meeting, a visit from the consultants, a performance review with a bright young thing – where you’ve been asked:  What are we doing about the metaverse? Because the metaverse is, of course, the next big thing, it was the […]
Using First-Party Data to Build Strong, Consent-Based Customer Relationships Blog 22 Mar 2022 E2E Value Chain Using First-Party Data to Build Strong, Consent-Based Customer Relationships You may have heard that Google is phasing out third-party cookies in 2022, with the goal of protecting users who crave more privacy online. In a blog post explaining their thought process, Google points out that 81% of people feel that potential risks of their data being collected outweigh the benefits. Generated by another website, […]
Defend Against Inflation With Resilient Supply Chains Blog 08 Mar 2022 E2E Value Chain Defend Against Inflation With Resilient Supply Chains For years, prices around the world have rising moderately. And we expect that; it’s part of how economics and business works. The difference is, now we are currently experiencing some of the highest spikes in a decade, spurred by supply chain shortages and large doses of government stimulus. The consumer price index (CPI) increased by […]
Brand and Social Impersonation Frauds Affect Organizations of All Sizes Blog 03 Mar 2022 E2E Value Chain Brand and Social Impersonation Frauds Affect Organizations of All Sizes Theft of sensitive information and money can damage the consumers’ confidence and ultimately lead to financial and reputational harms for your organization. This article will analyze the many sorts of impersonation and how companies can fight back.   What is Brand Impersonation on Social Media? Fraudulent use of a business name, image, or other identifying […]
Incentivising ESG Data Sharing Blog 19 Feb 2022 E2E Value Chain Incentivising ESG Data Sharing Supporting Data Exchange for Reporting and Action Current Issues Around ESG Data Sharing As its necessity for our transition towards sustainability is recognised, there has been a significant increase in demand for ESG data in recent years. Reporting requirements are becoming ever more stringent, both in response to regulatory pressure and demands from shareholders and […]
A Post-Pandemic Perspective on Automation Blog 19 Jan 2022 E2E Value Chain A Post-Pandemic Perspective on Automation Of course, it all started in our industry. Automation, that is. Let’s call it “Industry 1.0”. In 1805, Jacquard was granted a patent for an automatic loom controlled by punch cards. Together with steam and water power, this event triggered a hand-off from manual labour to machines that continues today. As Industry 1.0 has evolved […]