The initiatives were launched across three channels: in-store, digital and with employees during a 52-week trial from March 2019-March 2020. Results are being evaluated by Oxford University and a more in depth progress report will be published by CGF and Guy’s and St Thomas’ Charity in Autumn 2020, but evidence so far suggests that the majority of interventions have been a success, both having a positive impact on consumer health and wellness and proving sustainable for retailers and manufacturers.
Today, the Collaboration for Healthier Lives (CHL) UK team published an interim report on the first year of the initiative, with the intention of inspiring others to take action and sharing learnings and the key achievements to date.
Stakeholders were brought together across industry, public bodies and civic society in late 2018 to help launch Collaboration for Healthier Lives in the UK, with the ambition to help customers and employees understand, find and choose healthier options, while also ensuring shared business value. The local CHL initiative launched collaborative interventions in the London boroughs of Lambeth and Southwark, home to over 600,000 consumers and ~240 food stores, creating a test and learn environment as a space to find out what works both in terms of driving consumer health outcomes, whilst simultaneously being financially sustainable for businesses.
“From the kick-off, we wanted to deliver an initiative that had impact and scale, where the industry leaned in together and did the heavy lifting to make it easier for our customers to understand, find and choose healthier options. We have only just started our journey together and I believe we have got more right than wrong. We have the right ambition, stakeholders and approach and have delivered initiatives with the potential for real change. There’s more work to do and by strengthening our collaboration and the scalability of our work, the foundations to deliver change are there”. Judith Robinson, Head of Health – Product, Tesco & CHL UK Co-Chair
“At Danone, we believe that the health of people and our planet are interconnected and we aim to inspire healthier and more sustainable eating and drinking practices for all. The challenges we face as a society today cannot be tackled alone and we know collaboration is key to positive change at scale. Our work in CHL UK has demonstrated the power of many partners working together towards a shared goal. We are proud to be part of this movement”. James Pearson, UK/IRL General Manager, Danone & CHL UK Co-Chair
Read the full interim report to find out what the CHL UK team has achieved so far and for case studies on interventions conducted at Boots, M&S, Sainsbury’s and Tesco.
The report is also available on the Global Learning Mechanism.
A more comprehensive overview of findings will be published in Autumn 2020.