An End-to-End Value Chain learning series whitepaper on Artificial Intelligence Driven E-Catalogues has been published by The Consumer Goods Forum together with IceCream Labs.

There is a need from both manufacturers and retailers to deliver product content to consumers that communicates the product value in an effective way. This needs to be done while optimising product search and broadening selection within the retailers’ catalogues. 

The paper takes a deep dive into the importance of catalogue product data while offering insights into what intelligent catalogue management is. Readers will get to explore the challenges that surround e-commerce catalogue management, as well as take a closer look into smart attribute extraction and normalisation of product data. Download the full paper for more!