The annual report includes the local team’s achievements to date, including detailed case studies on the activities related to the ‘Health Guidance Shelves’, Community Education Programmes, Nutritionist Livestreams, Brand Development and Data Analysis. The report also includes key learnings from the past year, and CHL China’s focus going forward, which includes scaling the project by collaborating with external consultants, academic and industry experts; exploring new innovative digital ways to reach consumers; improving consumers’ awareness of healthier lifestyles and encouraging members to share best-practices on employee health and promote a healthier work environment.
The Collaboration for Healthier Lives China Steering Committee Co-Chairs Duncan Du, Nestlé China and Kelly Zhang, Carrefour China presented today the newly published CHL China Annual Report, titled ‘Healthier Diets, the Cornerstone of Immune Health’ during CGF China Day Health & Sustainability event.
The launch of the annual report follows the team’s introductory report published in June, co-published with the Chinese Nutrition Society, which focused on the analysis of data on nutrition and food consumption (January to April 2020) and highlighted eight key trends in the changing behaviours of Chinese consumers.
The announcement of the report took place during the first Health and Sustainability event organised as part of the annual CGF China Day, which brings together members and industry experts from across the Greater China region to explore key challenges facing the consumer goods industry and explore collaborative solutions. Since its creation in 2018, the CGF China office initially focused on the Global Food Safety Initiative and then expanded its focus to Sustainability and Health issues in 2019, with the creation of the Sustainability Pillar and the launch of the Chinese chapter of Collaboration for Healthier Lives.
The event, ‘Building Back Better – A Sustainable Resilient Recovery’ marks an important milestone to demonstrate the local commitment in tackling global health and sustainability challenges. Speakers included CGF Chinese members Alibaba, Freshippo, Mengniu Group and New Hope Liuhe as well as representatives from Carrefour, Danone, Mars, Tesco, Walmart. Key stakeholders and partners such as the Chinese Nutrition Society, China National Centre For Food Safety Risk Assessment (CFSA), China Plastics Reuse and Recycling Association, China Food Science and Technology Society, National Institute for Nutrition and Health, Ellen MacArthur Foundation and McGill University also spoke at the event, alongside CGF Sustainability and CGF Collaboration for Healthier Lives Co-Chairs.