For more than 50 years, the POPAI Awards have been recognised as an outstanding presentation of the “State of the Art” for POS marketing. Over the past two decades the POPAI Awards have been held in Australia, New Zealand, Brazil, China, DACH, France, Great Britain, India, Italy, Portugal, Russia, South Africa, Czech Republic, Turkey, Hungary and the USA. 

Ruediger Hagedorn, head of our E2E Value Chain Pillar, recently attending the world’s No. 1 retail trade fair, Euroshop, held 16th-20th February in Düsseldorf, Germany. During the event, Ruediger presented the CGF’s work on the Future Value Network to attending delegates and had the honour of joining the POPAI D-A-CH Awards jury.
During an interesting panel discussion hosted at the POPAI Global Village Theater, and moderated by Dr. Gerd Wolfram from IOT Innovation & Consult, Ruediger highlighted the CGF publication “Rethinking the Value Chain: New Realities in Collaborative Business“. This report identifies future trends in the consumer products and retail (CPR) sector and concludes that traditional value chains are no longer sufficient to keep pace. In order to secure long-term growth, it recommends the adoption of a “value network” approach to doing business.
The 2017 edition of the POPAI D-A-CH Awards saw 15 categories available, representing the whole range of activities at point of sale. They range from POS materials of all areas of daily life up to complex sale promotions, visual merchandising and digital technologies that are based on international standards.  

During its five days, Euroshop 2017 welcomed 2,368 exhibitors from 61 nations. Over 113,000 visitors came to the Rhine to gather information on the range of products, trends and concepts for retailers and their partners on display in the 18 exhibition halls that extended over 127,000 m² of exhibition space.

EuroShop 2017 also highlighted that the top priority for stores themselves was unadulterated emotionalisation. Storytelling was at the forefront of many concepts, solutions and products. Whether it was architecture, design, lighting or the embedding of state-of-the-art media in the shop fitting, everything must follow a joint dramaturgy to give customers that certain kick. Hence, it comes as no surprise that visual merchandising is continuing to gain great significance in the custom design of retail spaces. Here retailers’ willingness to invest in Germany has virtually doubled, per an EHI study presented at EuroShop.