The Consumer Goods Forum, in collaboration with Oracle and Capgemini, has published a new End-to-End Value Chain Learning Series paper, which explores how a global requirement to immediately scale digitisation confirmed supply chain as the next customer experience battleground for fast-moving consumer goods and retail. 

Consumers want more choices, as well as convenience, customisation, personalisation and localisation. What does it mean for manufacturers and retailers, who strive to make and sell ever more efficiently while at the same time expanding their promises to encompass purpose-driven products, global sustainability and social responsibility?

Download the Learning Series paper to get an overview of the opportunities of this “new way to serve”.