PARIS, FRANCE — The Consumer Goods Forum (CGF) is pleased to announce that Alexis Perakis-Valat, President of the Consumer Products Division for L’Oréal, has been appointed as the new Co-Sponsor of the Consumer Goods Forum’s Plastic Waste Coalition of Action.

In addition to his responsibilities at L’Oréal, Alexis now joins fellow Co-Sponsor Galen Weston, CEO of Loblaw in leading the efforts of the 40 Coalition member companies and their commitment to accelerate the shift from a linear to a circular economy on plastics via the CGF Plastic Waste Coalition. The coalition’s work includes workstreams on “Golden Rules” for packaging design, Extended Producer Responsibility (EPR), advanced recycling, and developing strategic partnerships in priority markets. 

“I believe in the incredible power of collaboration available through the Consumer Goods Forum to tackle, at scale, the key topics of our time,” he says. “Plastic waste is definitely one of them, and I am delighted to join Galen as co-sponsor of the Plastic Waste Coalition of Action, with its sole purpose of driving change across our industry by learning from each other and committing together.”

In stepping into this new role, Alexis Perakis-Valat replaces outgoing Co-Sponsor Alan Jope, former CEO of Unilever.

About the CGF Plastic Waste Coalition of Action

The work of the CGF Plastic Waste Coalition is to drive collaboration for plastics circularity as inspired by the call for a New Plastics Economy by the Ellen MacArthur Foundation. These goals are embodied in our central aims for members to take action on the design and use of plastic packaging, the development of waste management systems, and the introduction of recycling innovations that can support greater recycling efforts.

The member companies of the CGF Plastic Waste Coalition are committed to: 

  • Implementing a small number of impactful “Golden Design Rules” on packaging design
  • Aligning on principles for optimal Extended Producer Responsibility (EPR) schemes, which will help individual members with their government engagement approaches
  • Assisting in the design and investment in regional scale pilots to demonstrate the most effective collection and recycling systems and optimal EPR schemes in transitional markets
  • Aligning within the Coalition on the role of chemical recycling in a circular economy for plastics and engaging with stakeholders

Through this strategy, the CGF Plastic Waste Coalition define success as:

  • The broad adoption of plastic packaging design guidelines (the “Golden Design Rules”) that ensure packaging design follows the principles of the circular economy as outlined in the New Plastics Economy Global Commitment and eco-design guidelines
  • The progression of developed countries towards an effective waste management system with robust collection and high rates of recycling (>70%); and
  • A financially viable path forward has been demonstrated at scale in a transitional country that delivers a dramatic reduction in plastic waste into nature and increased recycling rates (>30%)
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