The Collaboration for Healthier Lives (CHL) US team, who recently published their new report highlighting the actions and results of their in-store activations since the programme was re-launched in 2019, Empowering US Shoppers to Make Healthier Decisions, have recently selected a digital platform to continue innovating behaviour-change in consumers. The platform, Fresh Tri aims to transform health through mindset-training and habit change.

Fresh Tri will support CHL US with their neuroscience-based habit-formation app, and will also work with ‘One for Good’ stakeholders to support the recently-announced Go for Bold Million Pound Challenge, led by Healthy Washington County, a community-wide initiative aimed at promoting healthy lifestyles for the residents of Washington County. With a Bold Goal of losing one million community pounds by 2030, the 10-year journey will:


  • focus on increasing physical activity through fun and engaging community-wide events;
  • incorporate mindfulness and stress reduction techniques into daily activities; and
  • offer nutrition tips and healthy recipes that focus on fresh fruits and vegetables.

“The One for Good initiative helps us all make healthier choices each day … and we’re really just getting started!”, said Allen Twigg, Co-chair of Healthy Washington County and the Executive Director of behavioral and community health at Meritus Health.

The digital platform trains users to build an Iterative Mindset™, a personalizable, test-and-learn method revealed through the company’s research and co-design with Walmart. Using this approach, users select science-validated habit practices, iterate on behaviours to fit their lives, and train in Iterative Mindset skills.

“The formation of healthy eating habits could be the tip of the iceberg of what’s possible if we can help people not just lose weight but shift their mindsets to build resilience and well-being long term”, said David Hoke, Sr. Director, Associate Health and Well-being, at Walmart.

For more information on Healthy Washington County and the Go for Bold, visit

For more information on Fresh Tri, visit  and read the Press Release.