The Consumer Goods Forum’s (CGF) Health & Wellness Pillar held a workshop on the Collaboration for Healthier Lives (CHL) UK edition in London on 18th September 2019. The CHL UK initiative launched in Lambeth and Southwark in March 2019 with the aim to focus on improving the health and wellbeing of consumers by testing various interventions in collaboration with key partners in public health, the local community, academia and government.
The September workshop brought together CHL UK partners – Alpro, Boots, Boston Consulting Group, Danone, Ferrero, Guy’s & St Thomas’ Charity, Mars, Incorporated, Nestlé, Oliver Wyman, PepsiCo, Public Health England, Royal Society for Public Health, Sainsbury and Tesco – to share their updates, learnings and successes regarding their efforts made in empowering people to live healthier lives. From promotional offers on fresh fruits, to product placement and smaller pack trials, to medically-supervised weight loss programmes, and using popular children’s characters to incentivise healthier products, the partners involved in the CHL UK initiative shared encouraging case studies.
As health and wellness continues to climb higher on the global agenda, business leaders are becoming increasingly conscious that they have no other choice but to make healthier lives part of their mandates. The London workshop concluded with a discussion on the key success indicators for the year 2020, with emphasis on the Global Learning Mechanism to come.
Participants noted that CHL is a collective movement that is unique and becoming higher on the global agenda, and how they need to be part of a local agenda and a local ecosystem to really make a meaningful difference. Those partners involved are learning by doing and are conscious of the mindset it takes to push this forward.