Listeners get the opportunity to hear about the End-to-End Value Chain initiative’s three core focus areas: the physical supply chain, information technology or logistics of data, and innovation, which Ruediger describes as the area in which the initiative seeks to be most disruptive to see how they can drive value for the CGF’s members through new ideas.

The Consumer Goods Forum podcast series, hosted by Communications Officer Louise Chester, recently welcomed Ruediger Hagedorn, Director, End-to-End Value Chain, to share his thoughts on the technologies shaping the consumer goods industry. The podcast aims to delve behind the scenes of the organisation’s work across the value chain, giving Ruediger the floor to inform listeners about his initiative’s latest developments.

In the wake of the rise of the conscious consumer, the discussion goes on to explore the role of data in helping companies respond to increasing questions from consumers.  Trustworthiness, responsibly-sourced products, the transfer of information from companies to consumers, artificial intelligence, and the initiative’s Leapfrog projects are just a few of the themes covered in the interesting exchange.

Meanwhile, the End-to-End Value Chain initiative’s dedicated podcast series takes the conscious consumer discussion further in the latest episode featuring Boris Manhart, CEO of Zürich-based CodeCheck. In this episode, Boris shares his thoughts on consumer behaviour, market trends, and the use of technology to understand consumer groups. Listeners can expect more industry insights from people working towards collaborative solutions that benefit the entire supply chain in the episodes to come.