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In this episode of the End-to-End Value Chain podcast series, Adhithi Aji, CEO and Founder of consumer insights company Adrich, takes a deep dive into the internet of things (IoT), that is – making physical products smart, connected and giving them a digital identity. Tune in to hear about how this real time connection with physical products can be leveraged in the consumer goods industry, the industry drivers making this more important than ever before, and more!



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