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PARIS, 30th January 2020 — The Consumer Goods Forum is delighted to announce the following new companies have joined our global membership community and, in doing so, have confirmed their commitment to our vision of better lives through better business.

Araz Supermarket is a leading chain of supermarkets in Azerbaijan that started its operations in 2011 with only four stores, using the slogan “Where you are, there Araz is”. As a result of its policy of sustainable growth and a strong commitment to personnel, the “Araz” brand continues to bear fruit and, over the years, has opened branches in numerous regions. The company is now a leader in the region with more than 100 stores and, additionally, it is the first retailer in Azerbaijan to introduce Eco and Bio Bags. “Araz” Supermarket, which retains its attention to the dynamics of the market and the wishes of its customers, will keep opening new branches and utilising new, innovative technologies.

“We joined the CGF to leverage its global know-how in the areas of environmental sustainability and its End-to-End Value Chain & Standards work. Our company and country are in transition to achieve global standards and to achieve this target we need the support of the CGF’s global membership”. – Holger Wagner, Chairman of the Board of Directors.

La Lorraine Bakery Group (LLBG) is a 100% Belgian-owned family company active in the international milling and bakery industry. Every day, nearly 4.000 enthusiastic employees produce and sell high quality bakery products to retailers, wholesalers and the food service industry. LLBG reported a turnover of 775 million euros in 2018. Over the past 15 years, the group realised a 10% annual growth, operating from five production plants and different sales organisations worldwide. LLBG exports to more than 25 countries and the Group has a clear and strong ‘Go East’ long-term vision. LLBG has the ambition to further transform the international bakery market through expansion outside Western Europe, such as Turkey, Middle East, Russia & other export markets in Asia & America. In 2019, LLBG celebrated its 80 years Shared Passion anniversary, following three generations of successful family entrepreneurship.

“I am very honoured that La Lorraine Bakery Group can join CGF as a leading bakery company growing globally at an average rate of 8% per year in the last 25 years. Growing a bakery business in a sustainable way requires a solid vision on key-drivers as sustainability, future-proof innovations and disruptive opportunities to explore new business models throughout the whole food chain. We believe that CGF can provide us a top-notch forum to interact with very experienced & respected business stakeholders, which will inspire us to live up even better to our LLBG mission: better bakery better life, together”. – Guido Vanherpe, CEO, La Lorraine Bakery Group.

A.P. Moller – Maersk is an integrated container logistics company. Connecting and simplifying trade to help our customers grow and thrive. With a dedicated team of over 76,000 people, operating in 130 countries, we go all the way to enable global trade for a growing world.

“For over 100 years, our customers and partners have been changing and improving the world through trade. It is Maersk’s passion and privilege to be their trusted, open and brave partner. Making trade more effective and positively contributing to the planet while reducing the environmental impacts of our logistics operations is part of our passion. We are challenging ourselves with our sustainability strategy and our bold CO2 target to be carbon neutral by 2050. The CGF mission follows the same thinking and, together with its members, we are looking forward to work on joint actionable solutions to the fundamental challenges the planet and its people are facing”. – Soren Skou, CEO, A.P. Moller – Maersk.

As the only association in the consumer goods industry that is truly global, while embracing both retailers and manufacturers, and service providers, our members understand the value of our uniqueness. Many of the opportunities and issues that we face as an industry can’t be addressed by individual companies alone, or just by collaborating regionally. The CGF offers you a seat at the table, and our members know that our global, cross-value chain perspective is critical to helping drive positive change globally and in securing long-term, sustainable business growth.


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For further information, please contact:

Oriana Rainuzzo

Manager, Membership & Engagement EMEA

Lee Green
Director, Communications