PARIS, 28th October 2020 — The Consumer Goods Forum is delighted to announce the following new companies have joined our global membership community and, in doing so, have confirmed their commitment to our vision of better lives through better business.

lenta-member-logoLenta is the largest hypermarket operator and the 4th largest grocery retailer in the Russian market. The Company operates over 380 stores with a selling space of approximately 1.5 mn sq.m. across Russia.

Lenta is on the way of shaping its sustainability strategy. We want to embrace the world’s best practices in sustainable sourcing, supply chain, waste management and other directions to be implemented in our daily operations. To us, as one of the largest Russian retailers, this is the way to make a difference and to confirm our long term ambitions. We believe that the CGF will support us in our journey towards becoming a truly sustainable business.”  Vladimir SorokinLenta CEO


smollan-member-logoGlobal Smollan Holdings is a group of companies that create and deliver professional services for retailers and manufacturers across the world. The group of companies includes Smollan, Daymon (Europe, LATAM and Africa) and Advantage|Smollan in Europe and their subsidiaries.

Global Smollan Holdings offer intelligent retail solutions that cover every aspect of how brands are managed and represented in the physical and digital path-to-purchase through the creation and execution of Advisory, Sales, Marketing, Technology and Business services. Global Smollan Holdings enables many of the world’s most loved brands to sell better, distribute more widely, operate more efficiently and deliver superior customer experience.

“We are excited to join The Consumer Goods Forum and engage in the conversations shaping retail globally. We look forward to fostering deeper partnerships with a network of industry leaders navigating new ways to deliver sustainable value and impact for all stakeholders. Collaboration will be pivotal in building businesses that deserve to last.”  David Smollan, CEO, Global Smollan Holdings

As the only association in the consumer goods industry that is truly global, while embracing both retailers and manufacturers, and service providers, our members understand the value of our uniqueness. Many of the opportunities and issues that we face as an industry can’t be addressed by individual companies alone, or just by collaborating regionally. The CGF offers you a seat at the table, and our members know that our global, cross-value chain perspective is critical to helping drive positive change globally and in securing long-term, sustainable business growth.

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For further information, please contact:

Rhoda Lane O’Kelly
Director, CGF Europe, Middle East & Africa

Lee Green
Director, Communications