Peter Freedman has almost 30 years’ experience in consumer industries globally. From 1984-2011, he worked for McKinsey & Company, most recently as a director (senior partner), advising both retail and consumer goods clients around the world on issues of strategy, organisation, operational improvement, change management and capability building. He built and led McKinsey’s Europe, Middle East and Africa consumer goods practice for over ten years. Since leaving McKinsey in 2011, Peter Freedman has worked in non-executive roles with a variety of consumer-facing organisations, including a retail startup, a food charity, a healthcare provider and the United Kingdom’s Ombudsman Service. 

PARIS, 3rd December 2013 – The Consumer Goods Forum (the CGF) has today announced the appointment of Peter Freedman as Managing Director, effective January 6, 2014. In this role, Peter Freedman will have full responsibility for leading the CGF’s organisation, which provides a range of services to its members and takes leadership roles on issues and opportunities facing the consumer industry. Peter Freedman will help the Board of Directors define the strategic direction of the CGF, gather the necessary resources, and drive delivery of the strategy on behalf of its members. Peter Freedman will also act as an external spokesperson and representative for the CGF to a wide range of key constituents, and thus he will serve as an ambassador for the global consumer industry. 
The CGF Co-Chairs, Paul Bulcke (Nestlé CEO) and Dick Boer (Royal Ahold CEO) said, “Peter Freedman brings a broad range of expertise to The Consumer Goods Forum. The work we do at The Forum is important for the present and future of our industry, and the consumers, shoppers and communities we serve. We are confident that, with Peter, the Board of Directors, The Forum members, and our strategic partners have the leader we need to propel The Consumer Goods Forum forward as the acknowledged industry platform of choice where retailers and manufacturers, small and big, food and nonfood, work together to improve our industry and make it more successful, more sustainable, and more relevant to society”. 
Peter Freedman said, “I am delighted to be joining the CGF at such an exciting time in its development. Although only four years’ old in its current form, the CGF is already establishing itself as the consumer industry’s pre-eminent global platform and a force for good in the world. I very much look forward to working with the members, Board and staff of the CGF to help them build on that momentum”. 
The mission of the CGF is “Bringing together consumer goods manufacturers and retailers in pursuit of business practices for efficiency and positive change across our industry benefiting shoppers, consumers, and the world without impeding competition”. 
The organisation achieves this by delivering progress and change through its strategic pillars where manufacturers and retailers partner with the CGF to develop common positions on key strategic and practical issues affecting the retail and consumer goods industry. 
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About The Consumer Goods Forum 
The Consumer Goods Forum (the CGF) is a global, parity-based industry network that is driven by its members. It brings together the CEOs and senior management of over 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. The CGF member companies have combined sales of EUR 2.5 trillion. Their retailer and manufacturer members directly employ nearly 10 million people with a further 90 million related jobs estimated along the value chain. 
The CGF is governed by its Board of Directors, which includes 50 manufacturer and retailer CEOs and Chairpersons. 
The CGF provides a unique global platform for knowledge and best practice sharing around the following strategic priorities: Sustainability, Product Safety, Health & Wellness, End-to-End Value Chain & Standards, which are central to the advancement of today’s consumer goods industry. 
The CGF’s vision is, “Better lives through better business”. To fulfil this, its members have given the Forum a mandate to develop common positions on key strategic and operational issues affecting the consumer goods business, with a strong focus on non-competitively sensitive process improvement. 
The CGF’s success is driven by the active participation of the key players in the sector who together develop and lead the implementation of best practices along the value chain. 
With its headquarters in Paris and its regional offices in Washington. D.C. and Tokyo, the CGF serves its members throughout the world. For more information, please visit:
For more information, please contact: 
Anne Malbrancq, Secretariat and Corporate Communications, 
The Consumer Goods Forum 
Lee Green, Communications Manager, 
The Consumer Goods Forum