@The Consumer Goods Forum Blog

Why the November Shopping Extravaganza Should Remind Us of the Need for Sustainability

Singles’ Day, Asia’s answer to Black Friday and Cyber Monday, has once again been and gone. It is a fascinating phenomenon, taking China by storm every November 11th, as young people celebrate being single by treating themselves and friends to gifts. The event is becoming increasingly important to the Chinese economy; last year, shoppers spent the remarkable sum of $17.4bn in 24 hours. Even more extraordinary is the fact that the majority of these purchases took place on a single platform, Alibaba, where payments surpassed the $7bn mark within just two hours. This year, reports are confirming Alibaba has smashed its Single’s Day record once again as sales cross $25 billion. Following the Chinese celebrations, November will witness two more shopping extravaganzas, Black Friday and Cyber Monday, where consumers across the world will take advantage of special discounts online and in stores.

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The Rise of the Conscious Consumer and the Need for Greater Transparency

Since the rise of the internet and new technologies, consumers today have far more tools at their disposal to research their purchases. No longer do they go to the shop around the corner to buy a recommended product, but instead, they do their own research, compare prices and read reviews online. Consumers also want to know what is in their product, where it came from and how it was made. These technological tools have also given consumers a voice, allowing them to raise their concerns via blogs, social media or write online reviews. Several recent studies suggest that millennials continue to be the most willing to pay extra for sustainable products and this is a key factor for them when considering a purchase. For more information and statistics about consumer behaviour, take a look at this report by Nielsen.

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Building a Business Case to Take Action Against Food Waste

Over the last few years, there has been rapid growth in awareness and acknowledgment of the global food waste problem. Numerous reports and research papers provide statistics on the quantity of food - estimated at a third of what is produced for human consumption - that goes to waste each year. As a result, major food businesses and corporate interest groups (including The Consumer Goods Forum) have made commitments targeting food waste.

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How Are Consumer Trends and Technology Affecting Food Safety?

There’s never been a more exciting time to work in the food industry. With changing demographics, technology, operating environments, regulations, commerce and routes to market - it’s a perfect storm of innovation. As food professionals, we have to keep pace with these changes. Food safety is a key aspect of this and must be at the forefront of our field.


As food professionals, we have to keep pace with these changes. Food safety is a key aspect of this and must be at the forefront of our field.

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Earning Trust Through Transparency

Trust. It can sound a lot like a buzzword or business jargon. A word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost.

According to the 2017 Edelman Trust Barometer study, only about half of the general population trusts business, government, media and non-governmental organizations to do the right thing. Trust in business fell to 52 percent, and CEO credibility also fell globally.

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