More than 1,200 of the CGF’s members met in Berlin last month for the 61st Global Summit – the best Summit ever, to judge by the feedback. If you were one of those able to attend, I hope you also found it both valuable and fun. If you were not able to join us, you can find here a summary of the inspiring main plenary sessions.
All of us continue to experience extraordinary disruptions, both in our industry and in the geopolitical landscape. One of the things that struck me forcibly from the conversations in Berlin was that if the CGF did not already exist, we would definitely need to invent it now. The hard business case for driving positive change – the CGF’s core mission – is made more compelling every day by the purchasing behaviour of younger shoppers and the values of younger employees. As one speaker in Berlin put it, unless we accelerate the shift to more authentic, sustainable products and retail propositions, consumers and employees will drift away from us. Your membership of the CGF is thus an important way to accelerate growth in your business.