During the IOO • Horizon Conference, 2024 , we had the opportunity to interview Bram van Schijndel Tromp, founder and CEO of Pure Value. In this session, he shared his vision for reducing waste in the retail sector, specifically addressing the billion kilograms of cardboard wasted annually on promotional displays. Bram also gave us an exclusive sneak peek into the exciting new innovations Pure Value is working on, which he describes as ‘Tinder for Business.’

Watch his interview: