• Data-Driven Value Chain

    Advancing voluntary standards, AI interoperability, and frictionless data accuracy for the world's leading consumer goods brands and retailers

Frictionless data. Operational velocity.

For global consumer goods networks, fragmented systems and isolated data architectures are no longer just an IT challenge, they are a systemic tax on business growth. When data is trapped or unreliable, everything from AI adoption to supply chain resilience underperforms. The DDVC is the nexus where industry leaders engineer the open-source standards to break these silos.

The digital core

Foundational objectives securing the future of operational excellence

  • Next-gen identification

    Advancing the voluntary, industry-wide migration to 2D QR codes based on GS1 standards, preparing for Sunrise 2027.

  • Algorithmic integrity

    Developing ethical frameworks and driving the responsible adoption of Artificial Intelligence across physical and digital logistics.

  • Seamless interoperability

    Supporting technical data interoperability across the end-to-end value chain to enable traceability, sustainability, and efficiency.

Active sprints

We execute via 12-week, solution-focused sprints

Artificial intelligence

We are drafting the ethical use of AI whitepaper & consultant engagement models.

Cyber security resilience

We are building the framework for a cross-industry CISO incident-sharing network.

 

Supply chain operations

Un-siloing data for physical logistics, warehouse automation, and LATAM decarbonisation.

Retail media measurement

We are harmonising KPIs and attribution methodologies in partnership with leading advertising tech providers.

QR codes & ESG data

We are supporting the global implementation for GS1 2D barcodes and friction-less ESG data exchange (Fractals).

Open-source intelligence

Discover our latest playbooks, guidelines, and technological frameworks.

Industry frameworks and pilots

Access voluntary industry frameworks and pilot programs redefining product data exchange and access across the value chain

Upcoming webinars

Open-source intelligence sharing for DDVC members

Upcoming horizons

Peer-to-peer learning and sharing best practices

Our achievements

  • April 2026

    Launch of QR Code Implementation Guideline

  • August 2025

    1st Retail Media SpringBoard in Amsterdam, Netherlands in partnership with CGF member Hanshow

  • May 2025

    Launch of Data-Driven Value Chain educational webinars covering: Responsible Use of AI Use Cases, Retail Media, QR Codes Implementation Best Practices and Cybersecurity

  • January 2025

    1st SpringBoard in Bengaluru, India. A partnership with CGF member Decision Point Analytics

  • September 2024

    Launch of 1st edition IOO·HORIZON, an evolution of the global Summer comes and Winter comes events

  • August 2024

    Launch of QR Code Implementation with GS1 Standards Curriculum

  • June 2024

    Launch of Fractals Pilot: An open-source pilot platform that offers a streamlined, secure way to share and collaborate on essential information

  • April 2024

    Launch of The CGF China Digital Supply Chain Conference

  • October 2022

    Launch of Supply Chain Conference (SCC)

  • September 2022

    Launch of DDVC LatAm Steering Committee

  • January 2021

    Launch of global E2E meeting Summer Comes and Winter Comes Event

  • September 2019

    Launch of 1st SpringBoard in Latin America

  • January 2019

    Launch of 1st SpringBoard in New York, USA

Our leadership

Board Sponsor

  • Tobias Wasmuht

    CEO
    SPAR International

  • VACANT

Co-Chairs

  • Camilla Björkqvist

    Senior Director Global Data Governance & Transformation
    Mondelēz International

  • Ethem Kamanli

    Group Program Management Officer and Business Development Director
    Migros Ticaret

  • John S. Phillips

    SVP Customer Supply Chain and Go-To-Market
    PepsiCo

  • Tom Rose

    Head of international operations
    SPAR International

Members

Bringing together 45 retailers, manufacturers and service providers

Steering Committee

  • Carlos Luiz Buss

    SVP, Chief Digital and Information Officer
    SC Johnson

  • Jens van Beusekom

    CPO
    Selecta

  • Jeffrey Cree

    Director Data Ops & Standards
    Ahold Delhaize

  • Prakash H. Christopher

    Supply Chain Executive | Digital Transformation| Track and Trace | Smart Factory
    Kenvue

  • Per Ola Dropping

    Group IT Managing Director
    Norges Gruppen

  • Kevin Eckerle

    Director, ESG - Operations and Performance, Consumer Health
    Bayer

  • Lou Farina

    VP, Global Data Management
    Colgate-Palmolive

  • Justin Honaman

    Head Worldwide Retail & Consumer Goods Go-To-Market
    Amazon

  • Toby Martin Hughes

    Digital product Director- Sustainability

  • Marie Health

    Senior Director, Global Retailers Operational Excellence
    The Coca-Cola Company

  • Jean-Marc Klopfenstein

    Global Master Data lead

  • Ning Kost

    VP, Global Head of Data, AI & Analytics
    McCain

  • Carlos Lebreiro

    IT Architect
    Sonae

  • Leonel Pava

    Managing Director
    Logyca

  • Astrid Rademacher

    Head of Business Operations
    Dr Beckmann

  • Armand Schins

    Data Quality, Data Governance & Projects
    Albert Heijn

  • Laurent Seroux

    Global Master data Business process expert- Global Business Services
    Procter & Gamble (P&G)

  • Manuel Silva

    Chief Transformation Officer
    Al Ain Farms

  • Pieter Timmermans

    Global End-to-End product & Supply Chain Data Owner
    Heineken

  • Sébastien Vanneau

    Data Governance Officer - Policies ＆ Standards
    L'Oréal

  • Elizabeth Wilson

    Director
    Mars

  • Sacha Witz

    CVP Consumer, Customer & Market
    Henkel

Meet the team

  • Ruediger Hagedorn

    Director, Data-Driven Value Chain

  • Kenya Tillerson

    Senior Manager, Communications

  • Zoe Daruwalla

    Officer, Communications

Our latest news

  1. Beyond the Label: Insights for Retailers To Close the Nutrition Gap

    Beyond the Label: Insights for Retailers To Close the Nutrition Gap

    This blog is written and contributed by Pierre Chandon, L’Oréal Chaired Professor of Marketing – Innovation and Creativity at INSEAD and the Director of the INSEAD-Sorbonne University Behavioural Lab.  Leaders…
    See more
  2. QR Code Implementation Guideline

    QR Code Implementation Guideline

    See more
  3. Nourishing Progress: 6.7 Million Employees Reached Through Workforce Nutrition Programmes

    Nourishing Progress: 6.7 Million Employees Reached Through Workforce Nutrition Programmes

    See more

Subscribe to our latest news