• Life Course Wellness

    Improving health and wellbeing at every stage of life, particularly through lifespan transitions, everyday self-care and long-term health.

Addressing misinformation and building digital trust across the lifespan

The Healthier Lives Coalition has a key focus on Life Course Wellness, which was previously referred to as preventive health. It supports the World Health Organization’s ambition to improve health and wellbeing across every stage of life.

By bringing together retailers and manufacturers, this workstream develops and adopts impactful physical and digital activations that help consumers make informed choices around preventive health, health milestones and self-care. This presents a clear opportunity to deliver more tailored health solutions that support consumers’ needs throughout their life.

To maximise the impact of these activations, the workstream focuses on addressing digital misinformation and building digital trust across key priority areas. This helps consumers navigate complex information environments and confidently make decisions about their health.

50% of consumers use AI as an initial source of health information, while 39% struggle to identify verifiable health and wellness information. These insights highlight the growing importance of trusted and reliable information and the role the industry can play in helping consumers make informed choices.

The workstream targets three key priorities

  • Health Transitions

    Supporting people through Health Transitions like starting a family or managing chronic conditions

  • Everyday Self-Care

    Promoting Everyday Self-Care Behaviours for sustained wellbeing

  • Healthy Longevity

    Fostering Healthy Longevity through proactive prevention

Case study series on Life Course Wellness

Co-developed by Kearney, this series showcases practical examples of in-store and digital activations from the CGF member companies

  • Tesco Partners with Manufacturers to Tackle Hygiene Poverty in the UK – Over 4 Million Products Donated

    Tesco Partners with Manufacturers to Tackle Hygiene Poverty in the UK – Over 4 Million Products Donated

  • AS Watson & Haleon Supports Healthy Ageing - Driving Double-Digit Sales Growth Through Targeted Self-Care Campaigns

    AS Watson & Haleon Supports Healthy Ageing - Driving Double-Digit Sales Growth Through Targeted Self-Care Campaigns

  • Philips Avent’s campaign drives revenue growth while sparking a global conversation on maternal wellbeing

    Philips Avent’s campaign drives revenue growth while sparking a global conversation on maternal wellbeing

  • AS Watson and Kenvue partner to promote oral health and support children – over 8000 surgeries sponsored

    AS Watson and Kenvue partner to promote oral health and support children – over 8000 surgeries sponsored

  • Kerry supports women’s health across every life stage

    Kerry supports women’s health across every life stage

  • Walmart simplifies digital access to health benefits for millions of customers

    Walmart simplifies digital access to health benefits for millions of customers

  • Reaching 90% of dutch households: how Etos is enabling everyday self-care

    Reaching 90% of dutch households: how Etos is enabling everyday self-care

Our Resources

Explore our other workstreams

  • Dietary Shifts

    Dietary Shifts

    Make healthier choices more visible, affordable, accessible and desirable while driving revenue growth.

  • Employee Health and Wellbeing

    Employee Health and Wellbeing

    Drive implementation of the Seven principles to foster employee wellbeing and support the ambition of the WNA to reach 10 million employees by 2030.