Silvia Dávila
Regional President - LaTam & Co-Chair of the LaTam Board
The Latin American region, a dynamic hub of innovation and adaptation, is led by our LatAm Board of Directors. With our regional office in Bogotá, Colombia, we’re strategically positioned to drive impact on global issues through localised actions. From Mexico to Argentina, our members are at the forefront of industry initiatives, addressing local challenges and seizing global opportunities. Whether it’s promoting sustainability, ensuring food safety, developing sustainable packaging solutions, or improving supply chain resilience, our members are driving positive change and shaping the future of the consumer goods industry in the region.
Regional President - LaTam & Co-Chair of the LaTam Board
Since 2024, a dedicated task force of 23 leading companies has focused on the holistic health of the regional workforce. By establishing a roadmap prioritizing mental, physical, and financial health, the group shares best practices to foster supportive work environments.
The Plastic Waste working group unites regional leaders to foster transitions toward a circular economy.
We aim to support the use of the Golden Design Rules, and other topics specially related to Extended Producer Responsibility through the development of knowledge sharing sessions where companies can present their outcomes, challenges and discuss relevant topics on circular economy. The group has also developed visits aimed to learn more about innovation that can improve their role.
With successful pilots, such as those with Andi (Vision Circular), Reciclamania, (Walmart Mèxico y Centro Amèrica), and Grupo Alen (Reciclar para Ganar), which aims to establish strategic collection routes focused on recovering PP and HDPE, incentivising household collection by increasing the value of materials through attractive rewards.
We offer two courses to equip professionals with sustainable packaging skills. The content facilitates the technical understanding of Circular Economy principles, plastic material types, and a detailed study of the 9 Golden Design Rules to support autonomous implementation within each organization.
Partnering with organizations like the UN FAO, BID, the Argentinian Ministry of Agriculture, and GS1 Argentina to strengthen food waste baselines and establish collaborative activities.
Collaborating with the Mayor’s Office of Medellin on the Sustainable Food and Zero Waste Initiative, alongside key actors like WWF, Eat Cloud, and Folu, to reduce food waste and reduce hunger in the city.
By combining national and local approaches, we aim to make significant strides in decreasing food waste and creating a more sustainable food system.
Food waste dashboard
In partnership with LOGYCA, this project identifies logistical efficiencies through technical data analysis to facilitate emission reductions in freight transport across Latin America and the Caribbean. By addressing shared technical frictions and aligning on benchmark practices, the initiative utilizes a data-driven monitoring framework and multi-stakeholder dialogue to support a sustainable, efficient, and transparent operational transition.
Our Dashboard.
This project, developed in partnership with GS1 BR and GS1 Col, aims to facilitate technical dialogue between suppliers and retailers in Latin America by promoting the exchange of precise and timely information under global standards. Through the transition toward two-dimensional (2D) codes, the initiative seeks to modernize product visibility throughout the value chain on a voluntary basis.
Springboards are unique, biannual events hosted by The Consumer Goods Forum and LOGYCA to showcase the technologies revolutionizing the industry. Since 2019, these gatherings—held in Colombia and across Latin America—have brought together leaders to explore innovation in logistics, AI, and automation. Beyond knowledge exchange on technical frameworks and data analytics, participants gain firsthand experience through exclusive visits to state-of-the-art distribution centers and technology hubs.
The Foro Latino is an annual event that brings together leaders from across the retail industry in Latin America that focuses on leaders and decision-makers from Latin American supermarkets. Held in a different location each year, attendees get firsthand exposure to the latest advancements and trends in retail and logistics. The event also features discussion panels with experts, fostering collaboration and knowledge-sharing among participating companies. The Latin America Forum provides a valuable opportunity for industry leaders to connect, collaborate, and contribute to a more sustainable and inclusive future for the consumer goods sector in the region.