This voluntary initiative, led by the Grocery Manufacturers Association, which represents the nation’s leading food and beverage companies, and the Food Marketing Institute, which represents more than 1,500 food wholesalers and retailers – has resulted in thousands of your favorite brands carrying key nutrition facts “right up front”, with more products carrying the Facts Up Front label appearing on the grocery shelf every day.
We also know how important it is to provide information on how to use the Facts Up Front label, as well as on why consumers should read the label before they buy. That is why last year, the food and beverage industry ran a multi-million dollar consumer education campaign that doubled consumer awareness of Facts Up Front 42% percent from 21% before the campaign.
And just this week, Facts Up Front was featured on Lifetime TV’s “The Balancing Act”, with registered dietitian Kimberly Kirchherr
demonstrating how this innovative front-of-pack labeling system can help people shop for food and prepare balanced and healthier meals.
This is just one example of why the efforts of The Consumer Goods Forum to promote the industry-wide adoption globally of fact-based nutrition labeling
on food and beverage packages is so important and why, if successful, it can have a very positive impact on consumer’s lives.
This blog post was written and contributed by:
Executive Vice President, Policy and Strategic Planning,
Grocery Manufacturers Association