This document is one of six targeted sections from Climate Ambition into Action: A Practical Guide for Retailers and Manufacturers, developed by The Consumer Goods Forum’s Towards Net Zero Coalition. This section focuses on how companies can effectively merchandise and promote more sustainable products, offering actionable insights, practical examples, and proven tactics to influence consumer choice and drive demand for low-carbon options. It’s a tool to help businesses embed climate action into the shopper experience—no matter where they are on the path to net zero.

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