• Implementing QR codes with GS1 best practices

    Revolutionise your supply chain and customer engagement implementing QR codes with GS1 best practices

Voluntary reference guides from The Consumer Goods Forum and GS1

Companies can refer to these guides to support technical efficiency and reduce implementation friction when deploying dynamic QR codes

E-Learning modules and videos

Unlock the power of QR Codes with the GS1 digital link best practices in this 45-minute online training course designed by GS1 for the CGF. In this comprehensive course, you will discover valuable insights on streamlining your supply chain operations, enhancing customer connections, and leveraging the power of QR Codes with GS1 digital link best practices.

Discover:

  • End-to-End visibility: Track products from manufacturing to the consumer’s hands, identifying bottlenecks and optimising logistics.
  • Inventory management: Accurately monitor stock levels in real-time, reducing waste and ensuring product availability.
  • Instant product information: Enable customers to scan codes for detailed product information, videos, reviews, and special offers.
  • Interactive experiences: Create engaging campaigns, contests, and loyalty programmes to build brand loyalty.

 

 

E-learning modules

The modules outline:

  • GS1 Fundamentals: Understand the technology behind GS1 Digital Link, its structure, and how it works.
  • Introductory Webinar: Provide an overview of GS1 Digital Link technology and benefits.
  • Case Study Reviews & Ongoing Support: Use our help desk or community forum for continued learning and troubleshooting.

Introduction

  • Industry Global Joint Statement –  Read
  • Understanding QR Codes Powered by GS1- Watch  (2 Min 40 Sec)   

 Looking Ahead 

  • Ambition 2027 for next generation barcodes – Watch  (2 Min 21 Sec)
  • Next generation barcodes: Opportunities for brand owners – Watch  (2 Min 55 Sec)
  • Next generation barcodes: Opportunities for retailers – Watch (2 Min 51 Sec)

Industry video testimonials

  • LATAM Retailer | Parla Deli- Watch   (11 Min 46 Sec)
  • Asia- Pacific Retailer | Woolworths – Watch  (2 Min 54 Sec)
  • N. America Brand| PepsiCo – Watch (1 Min 54 Sec)
  • Europe Brand | L’Oréal – Watch (4 Min 22 Sec)

Case study

  • Business Case for GS1 Digital Link- Watch  (8 Min 30 Sec)

Implementation Guideline

  • QR Code Implementation Guideline – Download

For more information visit the GS1 Global 2D website