The Healthier Lives Coalition has a key focus on Life Course Wellness, which was previously referred to as preventive health. It supports the World Health Organization’s ambition to improve health and wellbeing across every stage of life.

By bringing together retailers and manufacturers, this workstream develops and adopts impactful physical and digital activations that help consumers make informed choices around preventive health, health milestones and self-care. This presents a clear opportunity to deliver more tailored health solutions that support consumers’ needs throughout their life.

To maximise the impact of these activations, the workstream focuses on addressing digital misinformation and building digital trust across key priority areas. This helps consumers navigate complex information environments and confidently make decisions about their health.

50% of consumers use AI as an initial source of health information, while 39% struggle to identify verifiable health and wellness information. These insights highlight the growing importance of trusted and reliable information and the role the industry can play in helping consumers make informed choices.