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Creating a Blueprint for Success

The Coalition’s Charter outlines the commitments and objectives of the different workstreams. It was approved by the CGF Board in 2020 and adopted by all Coalition members.

We are committed to transforming how our industry designs, produces and manages plastic packaging in order to accelerate progress towards our vision of a circular economy.

In 2019, together with SYSTEMIQ and McKinsey, our members created a blueprint for reaching our ambitions through the development of a simulation model comparing collection and recycling rates, material flows, as well as associated financial and social implications for different combinations of waste management design choices. As a Coalition, we have developed a strategy that supports our objectives of collaboration and circularity inspired by the Ellen MacArthur Foundation’s New Plastics Economy. These goals are embodied in our central aims for members to take action on the design and use of plastic packaging, the development of waste management systems, and the introduction of recycling innovations that can support greater recycling efforts.

We are committed to: 

  • Implementing a small number of impactful “Golden Design Rules” on packaging design;
  • Aligning on principles for optimal Extended Producer Responsibility (EPR) schemes, which will help individual members with their government engagement approaches.
  • Assisting in the design and investment in regional scale pilots to demonstrate the most effective collection and recycling systems and optimal EPR schemes in transitional markets.
  • Aligning within the Coalition on the role of chemical recycling in a circular economy for plastics and engaging with stakeholders.

Through this strategy, we define success as:

  • The broad adoption of plastic packaging design guidelines (the “Golden Design Rules”) that ensure packaging design follows the principles of the circular economy as outlined in the New Plastics Economy Global Commitment and eco-design guidelines.
  • The progression of developed countries towards an effective waste management system with robust collection and high rates of recycling (>70%); and
  • A financially viable path forward has been demonstrated at scale in a transitional country that delivers a dramatic reduction in plastic waste into nature and increased recycling rates (>30%).