DDVC Retail Media Springboard | Amsterdam, Netherlands

Convening industry leaders to build the future of retail, the CGF’s Data-Driven Value Chain (DDVC) presents its inaugural Retail Media SpringBoard this August 27-28 in Amsterdam. This workshop is kindly hosted and sponsored by Hanshow Technology in partnership with Microsoft.

In today’s competitive retail landscape, linking Shopper Marketing with In-Store Marketing is very important since Retail Media Networks are key drivers of sales and brand loyalty.

This SpringBoard brings together industry leaders to explore how these strategies can be seamlessly integrated to enhance the shopping experience and maximize conversion rates.

Discussions during this SpringBoard will cover : Shopper Marketing’s omnichannel strategies, including digital and social media, in-store activations, and tactics to drive store traffic.

We will also highlight innovative in-store marketing approaches, such as store layout optimization, visual merchandising, and interactive experiences.

Attendees will gain insights from top brands, retailers, and marketing experts, sharing real-world success stories and future trends. The event also features interactive discussions, offering a platform for networking and strategic exchange.