Date 2021
Organisations Strategy&, Google, Spoon Guru
Resource Types Report, Insight
Covid-19 Framework Consumers
Language English

Consumer goals and appetites are changing. Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism to greater convenience and stricter budgeting. A report by Strategy& (part of the PwV network) in association with Google and Spoon Guru.