Date 2021
Organisations INSEAD Sorbonne University Behavioral Lab, American Marketing Association
Resource Type Insight
Language English

Rather than selling food as fuel as if they were in the energy business, food marketers concerned about public health and the obesity epidemic should consider focusing on eating’s pleasure. The strategy can also lead to improved firm performance. Instead of making more money by selling more food to more people more often, firms could profit from selling smaller portions offering more pleasure. The result would be a win for consumers’ health and enjoyment, as well as for business.

The Consumer Goods Forum Official Logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.