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Press Release 26 Feb 2015 Consumer Goods Industry Commits to New Guidelines on Consumer Engagement and Data Privacy The Consumer Goods Forum Brings Industry Together for Collective Agreement on Safeguarding Consumer Information Across Digital Platforms New ‘Consumer Engagement Principles’ to Promote Data Privacy and Build Greater Consumer Trust   PARIS, 26th February 2015...
Extending Your Data Reach to Drive Value Blog 24 Mar 2023 E2E Value Chain Extending Your Data Reach to Drive Value Data is not meant to sit idle in databases, silos or even a department in a large organisation. Unlike oil, data is a renewable resource that can generate more value as it is used over...
Blog 22 Mar 2022 E2E Value Chain Using First-Party Data to Build Strong, Consent-Based Customer Relationships You may have heard that Google is phasing out third-party cookies in 2022, with the goal of protecting users who crave more privacy online. In a blog post explaining their thought process, Google points out...
Incentivising ESG Data Sharing Blog 19 Feb 2022 E2E Value Chain Incentivising ESG Data Sharing Supporting Data Exchange for Reporting and Action Current Issues Around ESG Data Sharing As its necessity for our transition towards sustainability is recognised, there has been a significant increase in demand for ESG data in...
Consumer Engagement Principles: Addressing the Value Exchange Blog 03 Oct 2014 Consumer Engagement Principles: Addressing the Value Exchange   An outcome of our Future Value Chain 2022 programme, the rationale for the Consumer Engagement Principles project notes that in the context of consumer trust and legislation, and with regards to the use of...
Achieving a More Responsive Supply Chain: Lessons from COVID-19 Blog 06 Oct 2020 Product Data Achieving a More Responsive Supply Chain: Lessons from COVID-19 Seven months into the COVID-19 lockdown, consumers still find themselves fighting for toilet paper, disinfectant wipes and nitrile gloves at their local retail stores. On the flipside, many Consumer Packaged Goods (CPG) companies who saw...
Press Release 17 Jul 2014 ‘Age of Disruption’ Makes Digital Top Priority for 54% of Consumer Goods Firms – But One-Third Lack Know-How   Research finds over half of business leaders place digital strategy and data analytics high on their agenda, and the supply chain rates as their number one challenge and area of investment    PARIS, 17th...
Will Things Fall Apart if the Centre Cannot Hold (All the Data)? Blog 04 Nov 2019 E2E Value Chain Will Things Fall Apart if the Centre Cannot Hold (All the Data)? Okay starting with a title shamelessly ripped off from W.B Yeats may not be cool, but it does capture the essence of this post. We are in a period when decentralised approaches to data storage...
Retail Media Networks Explained – And How to Capitalise on Them Blog 07 Jul 2022 E2E Value Chain Retail Media Networks Explained – And How to Capitalise on Them In 2012, Amazon, a CGF member, launched its retail media network (RMN). Ever since, retailers large and small have followed suit, from giants like CGF members Walmart and Target to specialty retailers such as Sephora...
Press Release 24 Jun 2015 New Tools to Help Consumer Goods Industry Safeguard Consumer Data Across Digital Channels  PARIS and NEW YORK, 24th June 2015 – The Consumer Goods Forum (CGF) today announced the launch of a new assessment scan and companion manual for companies looking to meet the recent Board-approved Consumer Engagement...
How You Can Help Make the Consumer Engagement Principles Real Blog 13 Oct 2014 How You Can Help Make the Consumer Engagement Principles Real   We have already seen a number of collaborative activities within the project take place, and there are also a number of other activities now being employed through the support of our wider membership. These...
SummerComes 2022, Interview With Maryann Moschides, CMO, Scanbuy  Video 22 Jul 2022 E2E Value Chain SummerComes 2022, Interview With Maryann Moschides, CMO, Scanbuy  In May 2022  at the SummerComes SpringBoard in New York, Zoe Daruwalla, Communications Officer at The Consumer Goods Forum interviews Maryann Moschides, CMO, Scanbuy to discuss data transparency and the role of the QR code. ...
The Consumer Engagement Principles Publication 26 Feb 2015 The Consumer Engagement Principles
Consumer Engagement Principles: Ensuring Trust in Engaging with Consumers in the Digital World Publication 12 Apr 2014 Consumer Engagement Principles: Ensuring Trust in Engaging with Consumers in the Digital World
The Consumer Engagement Principles Timeline Infographic Infographic 22 Apr 2016 The Consumer Engagement Principles Timeline Infographic Japanese version  
The 7 Consumer Engagement Principles Infographic Infographic 30 Mar 2016 The 7 Consumer Engagement Principles Infographic