E2E Value Chain
Incentivising ESG Data Sharing
Supporting Data Exchange for Reporting and Action Current Issues Around ESG Data Sharing As its necessity for our transition towards sustainability is recognised, there has been a significant increase in demand for ESG data in recent years. Reporting requirements are becoming ever more stringent, both in response to regulatory pressure and demands from shareholders and […]
E2E Value Chain
Using First-Party Data to Build Strong, Consent-Based Customer Relationships
You may have heard that Google is phasing out third-party cookies in 2022, with the goal of protecting users who crave more privacy online. In a blog post explaining their thought process, Google points out that 81% of people feel that potential risks of their data being collected outweigh the benefits. Generated by another website, […]
Product Data
Achieving a More Responsive Supply Chain: Lessons from COVID-19
Seven months into the COVID-19 lockdown, consumers still find themselves fighting for toilet paper, disinfectant wipes and nitrile gloves at their local retail stores. On the flipside, many Consumer Packaged Goods (CPG) companies who saw a significant drop in demand at the height of the lockdown are struggling to get their production back to normal […]
E2E Value Chain
Will Things Fall Apart if the Centre Cannot Hold (All the Data)?
Okay starting with a title shamelessly ripped off from W.B Yeats may not be cool, but it does capture the essence of this post. We are in a period when decentralised approaches to data storage and access is in vogue. Blockchain and other Peer-to-Peer (P2P) database designs are two obvious examples, but that else is […]
E2E Value Chain
Retail Media Networks Explained – And How to Capitalise on Them
In 2012, Amazon, a CGF member, launched its retail media network (RMN). Ever since, retailers large and small have followed suit, from giants like CGF members Walmart and Target to specialty retailers such as Sephora and even app-based delivery services like Instacart. According to Forrester Research, global retail media spend will grow to $50 billion […]
Consumer Engagement Principles: Addressing the Value Exchange
An outcome of our Future Value Chain 2022 programme, the rationale for the Consumer Engagement Principles project notes that in the context of consumer trust and legislation, and with regards to the use of digital technologies, the industry needs to protect its ability to create mutual value in digital consumer engagement. Our goal is […]
E2E Value Chain
SummerComes 2022, Interview With Maryann Moschides, CMO, Scanbuy
In May 2022 at the SummerComes SpringBoard in New York, Zoe Daruwalla, Communications Officer at The Consumer Goods Forum interviews Maryann Moschides, CMO, Scanbuy to discuss data transparency and the role of the QR code.
How You Can Help Make the Consumer Engagement Principles Real
We have already seen a number of collaborative activities within the project take place, and there are also a number of other activities now being employed through the support of our wider membership. These include global research on existing guidelines, protocols and principles from different vantage points (consumer, government, industry, company) including a survey […]
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