IBM’s latest study, surveying 1,500 AI leaders, reveals a pivotal shift: AI adoption is scaling across every business function, embedding itself into the very DNA of leading CPG companies. From R&D to supply chains, AI is driving efficiency, reducing waste, and even reformulating products with sustainable ingredients.

Ruediger Hagedorn, End-to-End Value Chain Director at The Consumer Goods Forum, recently interviewed Jane Cheung, Global Research Leader at IBM Institute of Business Value. Their discussion highlighted AI’s transformative role in the consumer goods industry, emphasizing efficiency, innovation, and sustainability across the value chain.

AI is not just about automation; it’s about augmentation. Companies that successfully embed AI into their brand DNA are seeing increased ROI, operational improvements, and stronger consumer trust. The challenge now is ensuring AI implementation aligns with brand priorities and governance models that ensure transparency and reliability.

“AI is not just about automation; it’s about augmentation.” – Jane Cheung, Global Research Leader at IBM Institute of Business Value

With AI investment on the rise, the question for businesses is no longer if they should integrate AI, but how they can make it a strategic enabler for long-term success.

Watch the full interview to learn more: