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On 19th November, The Consumer Goods Forum’s (CGF) Climate Transition Coalition officially launched its new spanish-language “Guía de Agricultura y Ganadería Regenerativa” (Regenerative Agriculture and Livestock Guide) in Mexico City, marking a key step in driving sustainable agricultural practices across Latin America. The event brought together nearly 60 participants, including member companies, suppliers, civil society organisations, and representatives from the Mexican government.
Launching the Guide and Sharing Best Practices
The guide, developed by the Climate Transition working group in Latin America and based on the Coalition’s COA playbook, entirely in spanish, offers practical resources, knowledge, and tools to promote regenerative agriculture and livestock practices. It highlights best practices from member companies and regional stakeholders, providing actionable insights to restore soils, ecosystems, and communities.
The launch event also featured a panel discussion, moderated by CONAFOR (Mexico’s National Forestry Commission), where partners and companies shared insights and highlighted projects actively promoting regenerative agriculture. Key contributions came from WWF México, which provided environmental expertise, and representatives from leading companies including Grupo Bimbo, Danone, Pepsico, Walmart, and Mondelēz International.
Purpose and Impact of the Guide
The guide aims to:
- Provide knowledge on regenerative agriculture and livestock as a model for environmental restoration
- Offer practical tools to promote these transformative practices
- Foster collaboration and strategic alliances across Latin America
Key Speakers and Contributors
- Pilar Jacobo, Director of Conservation, WWF México
- Sofía Díaz Rivera, Sustainability Director, Danone
- Servando Valdéz, Senior Director of Agriculture, Pepsico
- Maria Gisela Noble, Director, Walmart Foundation
- Santiago Zuluaga, Head of Regenerative Agriculture, Grupo Bimbo
- Iker Jiménez Martínez, Head of Public & Government Affairs, Mondelēz International
- Moderator: Biol. Salvador Anta Fonseca, Head of Inter-institutional Linkage Unit, CONAFOR
The guide is now publicly available and can be accessed here: Guía de Agricultura y Ganadería Regenerativa.
This initiative reinforces the Coalition’s commitment to promoting climate-positive practices in the food and agriculture sector, enabling knowledge-sharing that can drive meaningful environmental impact across Latin America.
