How can innovation, AI, and collaboration truly ignite the future of retail in Latin America?

This pivotal question fueled the 7th edition of the LatAM SpringBoard, part of The Consumer Goods Forum’s End-to-End Value Chain initiative, and hosted by CGF member LOGYCA in Santiago, Chile, from April 10–11, 2025. The event convened over 40 influential industry leaders from across 20 FMCG companies to explore the transformative power of data-driven strategies — and how collaboration across the value chain is already delivering tangible impact across the region.

The two-day engagement commenced with the LatAm Steering Committee meeting on April 10th, setting the stage for a deep dive into critical industry trends. The following day featured discussions powered by invaluable contributions from Amazon Web Services (AWS),  Miebach, Decision Point Analytics, and RELEX Solutions, highlighting how technological innovation, particularly Artificial Intelligence, is fundamentally redefining consumption patterns and bolstering business resilience across Latin America. The increasing integration of AI into business processes and strategic decision-making was a dominant theme, signaling a significant cultural evolution and offering a glimpse into the future of the industry.

Discussions also centered on the strategic utilization of data, including the innovative application of QR technology to enhance supply chain efficiency and information flow. Furthermore, the growing significance of Environmental, Social, and Governance (ESG) considerations for today’s consumers was a key point of engagement. 

The End-to-End Value Chain SpringBoard Events are off-site events, hosted by member companies to provide hands-on experience of new technologies.  These events empower decision-makers of retail and manufacturer companies who want to enter discussions about the strategic implications of new technologies for their business. They enable collaboration and foster in-depth exchanges with peers. 

Come to learn directly from the innovators at the source of these groundbreaking technologies, leave with actionable strategies to implement within your own organization. 

➡️ Click here to view the event gallery and relive the video highlights below ⤵️

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